YKhan said:
Well there's not much I can do to improve *your* imagination.
I'll take that as a compliment.
But quite obviously they're not messing with a good thing, because this
is definitely not a good thing. Since when is it ever a good thing when
one of your suppliers can just reduce your allocation of a component
for your product and get away with it with absolutely no repercussions.
These guys are used to being able to play off suppliers against each
other in every other component, except one, which is processors; with
processors its the supplier that plays off the OEMs against each other.
If they keep trying to play Intel's game any longer they will all be
bankrupt, all of their profits siphoned off by Intel and given over to
Dell.
They may all be bankrupt, anyway. As Detroit discovered, selling the
same thing year after year with slightly different trim doesn't do much
to motivate buyers.
As to messing with a good thing, yes, it's a mean business, but, if you
want to stay in the business, you have to do business with Intel (with
the exception of those in HPC who have decided to build their
architecture around AMD's architecture).
If you _have_ to do business with Intel, how positive a development is
it to have AMD trumpeting things you told AMD about your relationship
with Intel? Much of that would be denied outright if there were no
paper trail, and much of it is going to be denied, anyway. That anyone
would be _pleased_ at having been put into such a position beggars the
imagination.
Actually, you'd be surprised how much influence these sort of tactics
have. There's a group of PR firms out there specializing in this sort
of public flogging. The last US election was an example of the success
of these sorts of campaigns.
How do you know what would surprise me? Manipulation of public opinion
to influence the outcome of elections is the basic subject matter of
electoral politics. But what does what Carl Rove knows how to do have
to do with what AMD can succeed at?
AMD and Intel both contributed to the Republicans (and Democrats)
during the last several elections. Neither company really derives much
assistance out of congress for their particular industry (think oil and
defence industries, that's where politicians make their money). The
semiconductor industry for the most part operates on its own without
much thought from congress. In fact, recently Craig Barrett complained
loudly about education and immigration policies in the USA regarding
foreign workers, and it got heard as loudly as a mouse by congress. For
the most part, the semiconductor industry doesn't do a lot of lobbying.
Anyways, enough of politics. Here's another couple of interesting
articles about the lawsuit:
David Kirkpatrick - AMD's Suit Against Intel: The First Punch - FORTUNE
http://www.fortune.com/fortune/fastforward/0,15704,1078376,00.html?promoid=email
<quote>
"None of the industry executives whom I talked to for this article
would speak for attribution; they were concerned that it would hurt
their business relationship with Intel."
<snip>
"At this point, it's hard to know what will happen with this case. AMD
says it has already asked about 40 PC-makers worldwide to take steps to
preserve e-mail and other records. It apparently plans to issue
subpoenas in order to obtain documents and testimony. AMD also said in
its press conference that it is willing to discuss an out-of-court
settlement. Though AMD is seeking monetary damages, what its executives
say they most want is more transparency and fairness in the way that
Intel does business."
If nothing else, the suit will serve as free publicity for AMD as
people write articles like this one, pointing to the strength of its
products and enumerating Intel's alleged hardball tactics. One thing
is sure: AMD is not going to back down.
</snip>
So, while the industry slides into a state of dismal boredom, AMD,
which has fewer resources, will attempt a war of attrition against
Intel. In the end, there will be an out-of-court settlement.
Tom Yager
http://weblog.infoworld.com/yager/2005/06/29.html
Kirkpatrick observes that "So far, industry reaction seems moderately
pro-AMD." Though most of the OEMs are still afraid to give their names
out.
Yager observes, "So much of what AMD claims is patently obvious."
Oh, how Tom Yager loves AMD. Classic Geek.
You, nor I, nor Tom Yager has to speculate. Now that Intel must "undo
all the blockades it set up to shut AMD out of the Japanese market," we
can see how much difference it makes.
RM