Oh Sir Flopps, please forgive me for having the temerity to correct you ... but to be fair, the digital downloads from the ArenaNet website, are all the same prices now, as they were originally. They have always been referred to as 'digital editions' too. (I poured over that website for weeks before actually taking the plunge back in April. Couldn't decide which edition to go for. Eventually plumped for the middle one. Still got the receipt; still the same price.)Oh, they've now raised the price of standard edition, they're now calling it it 'digital edition' and in doing so they've raised the price from £40 to £50.
Source: http://www.t3.com/news/guild-wars-2-newsThe standard Digital Edition is available for pre-order for £49.99 via the official Guild Wars 2 website.
The prices do look very OTT, and I certainly would think three time before lashing out that much on a game, and then have to pay a subscription.
Update posted byWe have recently adjusted the sensitivity of the Guild Wars 2 e-mail authentication system to make it even more secure. One result of this change is that players may be briefly denied access to their account until they approve access from their current network.
If you attempted to sign in to the Guild Wars 2 game client or official website and were denied access, check your email for a notification from us. If you recognize the log-in attempt, follow the link in the email and select Remember this Network on the page.
Security Tips: If you receive an email asking you to approve a login attempt from an unknown network, don’t do it! It could be that someone attempted to log in using your username and password. Instead, change your password via https://account.guildwars2.com. Also, be on the lookout for phishing attempts that try to direct you to malicious websites. The official Guild Wars 2 domain is *.guildwars2.com, so check your browser to make sure that you’re in the right place.
For more information on e-mail authentication, see this Knowledge Base article: http://en.support.guildwars2.com/app/answers/detail/a_id/9192
More here: https://www.guildwars2.com/en-gb/events/halloween-2012Shadow of the Mad King
Release Overview
Halloween has a long history in Tyria, and in times past was always marked by the spirit of Mad King Thorn cavorting among the people unleashing his own brand of insanity. However, it’s been over 250 years since he was last seen, and for most people he is merely a figure of folklore. Despite this, rumors persist among the populace that something wicked this way comes.
Shadow of the Mad King is the first major game release for Guild Wars 2 and will go live on October 22. This new game update will include a number of new features for all of our players to enjoy, new content to explore and see, and a week-long Halloween event.
https://www.guildwars2.com/en-gb/the-game/releases/november-2012/The Lost Shores
November 2012
Something stirs in the Sea of Sorrows…
Unravel a mystery of monstrous proportions in The Lost Shores, a massive one-time world event that will change Tyria forever!