AD. said:
Intel Inside was more about perception than reality. The reality might
have been tarnished for a while, but I'm now noticing too for the first
time that the general perception (outside geekier circles) is finally
taking some damage.
But by the time it really starts to bite, Intel will probably have some
nice Pentium M based stuff to offer and past mistakes will soon be
forgotten.
The main difference I see in perceptions of both AMD and Intel is that the
market will ignore or forget Intels mistakes while punishing AMD for
theirs and won't forget them quickly.
This question of perceptions is an interesting one.
I remember ten years ago I thought of Sony as a premium brand; when I
had to buy a TV or a VCR my default assumption was to buy Sony (and pay
a little more) unless there were a compelling reason not to.
A series of US-management-style clusterfucks over the last ten years
have, in my mind, completely destroyed that perception. Now if I have to
buy an electronics item either Sony just doesn't make something that
doesn't suck (iPod space), or I'll compare them with someone like
Samsung (flat panel, DVD player), and chances are Samsung will win.
The last Sony thing I bought (a pair of small speakers) while they
looked very cool, were basically all look and no substance; they were
too wimpy in power output to do the job I needed, which didn't do much
to improve my perception of them. When it came to buying some high-end
noise-cancelling headphones, the net reviews agreed: go with Bose and
don't waste your time on Sony.
My question then is:
(1) The readers of this group are probably more tech savvy than average,
so would you say that you have followed my downward opinion of Sony over
the past 10 yrs?
(2) Now, going into the wider population, do you think Sony has fallen
from a premium brand to just one among many?
(Oh, I suspect that Disney, in a different demographic, has undergone
the same sort of slide as Sony over about the same period.)
As for improvement of a brand, it's obviously possible. Apple has
certainly done so in the last few years, and before them I think IBM did
so. So I think Intel probably could improve their brand quality, but
also that they have reached the point where it won't happen with a
louder volume of ads, that it will actually require a period of
sustained products that are actually better than AMD in some way, to do
so.