That's not correct Tom. You cannot pay for inclusion in a search engine that delivers traffic.
Froogle is free to be listed in - you have to submit data in a certain way but they don't take
payments. Don't get me started on froogle - let's just say google have a way of earning revenue
from this but it doesn't involve paying for inclusion.
If you have a good site of 10 pages or 10 million it's going to be spidered and each page will
gain a ranking on it's merits. Of course it takes time to spider a big site but you can't short
circuit the process by paying. The Searchenginewatch.com article is nonsense. They generate
revenue from giving search engine "information" to people who don't know from experience how
search engines work. Read the article properly and then combine it with your real world
experience of generating search traffic
There's no way to buy a search engine ranking
--
Cheers,
Jon
Microsoft MVP
I am not talking about paid/sponsored listing results, but paid inclusions.
Example: Take a large database driven site, there is no way that a search engine spider is
going to index the entire site, so the site would provide the search engines with a flat file
of the content to be included in the index in whatever format the search engine requires for a
fee
Currently Google offers a service called Froggle for indexing eCommerce sites.
http://searchenginewatch.com/webmasters/article.php/2167941
--
==============================================
Thomas A. Rowe (Microsoft MVP - FrontPage)
==============================================
If you feel your current issue is a results of installing
a Service Pack or security update, please contact
Microsoft Product Support Services:
http://support.microsoft.com
If the problem can be shown to have been caused by a
security update, then there is usually no charge for the call.
==============================================
Yes you can. Google places the paid placments above and to the right of natural listings,
Overture places them above natural listings. In both cases they're clearly labelled as
sponsored results. You absolutely cannot pay money to get a higher ranking.
--
Cheers,
Jon
Microsoft MVP
You can not tell the difference between a search result listing that was a paid placement vs.
standard spider indexing.
--
==============================================
Thomas A. Rowe (Microsoft MVP - FrontPage)
==============================================
If you feel your current issue is a results of installing
a Service Pack or security update, please contact
Microsoft Product Support Services:
http://support.microsoft.com
If the problem can be shown to have been caused by a
security update, then there is usually no charge for the call.
==============================================
"Charley Kyd" <kyd at incsight dot com> wrote in message
Yes, but paid placement is a different category. That's not what's happening here.
Charley
Google, as well as other major search engines also allow for paid placement which the
content for the index is provide directly by the website and not the search engine spiders.
--
==============================================
Thomas A. Rowe (Microsoft MVP - FrontPage)
==============================================
If you feel your current issue is a results of installing
a Service Pack or security update, please contact
Microsoft Product Support Services:
http://support.microsoft.com
If the problem can be shown to have been caused by a
security update, then there is usually no charge for the call.
==============================================
"Charley Kyd" <kyd at incsight dot com> wrote in message
Hmmm...Not always.
Illustration 1
========
Search Google for the words: crabby microsoft office training
The first listing I get is:
Microsoft Office Assistance Home Page
Microsoft Office Assistance Center hosts how-to articles, tips, columns, and
quizzes that help you get work done using ... Crabby Office Lady: (c) Microsoft ...
The title tag is:
<TITLE>Microsoft Office Assistance Home Page</TITLE>
And the Description is:
<meta name="Description" content="Microsoft Office Assistance Center hosts how-to
articles, tips, columns, and quizzes that help you get work done using Office programs.">
But the rest of Google's description comes from:
---------
Line 79: <TD CLASS="BOBSImg" VALIGN="center"><A
HREF="/search/redir.aspx?AssetID=HA100152241033&Origin=HH100791741033&CTT=5"
TITLE="Crabby Office Lady: (c) Microsoft"><IMG WIDTH="51" HEIGHT="60" BORDER="0"
SRC="/global/images/default.aspx?assetid=ZA010911451033" ALT="Crabby Office Lady: (c)
Microsoft"></A></TD>
--------
Notice that "Training" is a menu item--as text--on this page, but the menu item isn't
returned with Google's page description.
Illustration 2
========
Search Google for the words: crabby microsoft office downloads
The first listing I get is:
Microsoft Office Online: Crabby Office Lady columns from Office Online
Microsoft Office for your job ... Don't get crabby with me: Choosing the Office
features you want · View this: Opening a file when ... Download today's clip ...
Again, the title is:
<TITLE>Microsoft Office Online: Crabby Office Lady columns from Office Online</TITLE>
But the remainder does NOT come from meta tags. Instead, it comes from line 129, which is
32,000 characters long:
------------
<TD CLASS="BOBListTitleCell"><SPAN CLASS="OLblEm">Microsoft Office for your
job</SPAN></TD>
...
<LI CLASS="OLstIN"><A CLASS="OAnc"
HREF="/search/redir.aspx?AssetID=HA100474471033&Origin=HH010778061033&CTT=5">Don't
get crabby with me: Choosing the Office features you want</A></LI>
...
<LI CLASS="OLstIN"><A CLASS="OAnc"
HREF="/search/redir.aspx?AssetID=HA012309001033&Origin=HH010778061033&CTT=5">View
this: Opening a file when you don't have the program</A></LI>
...
<TD WIDTH="100%" CLASS="RightNavBackgroundNew" STYLE="padding-top: 0px; padding-bottom:
4px; padding-left: 10px; padding-right: 10px;"><SPAN CLASS="OLblEm">Download today's
clip</SPAN></TD>
-----------
The key item of interest is where Google went to pick up "download" -- not "downloads" as
I asked for. The last section of the description begins on line 129, character 31,085. To
get to that point, Google had to skip over the "Downloads" text in the menu, which begins
in line 118, character 2558.
Has Google just gotten smarter about avoiding menu text in its page descriptions? Or is
Microsoft doing something to cause Google to ignore the menu items?
Charley
Server not found at ExcelUser.com
If you have description and title meta tags matching your page content the SE will still
use them instead of your page content for
summaries
--
_____________________________________________
SBR @ ENJOY (-: [ Microsoft MVP - FrontPage ]
"Warning - Using the F1 Key will not break anything!" (-;
To find the best Newsgroup for FrontPage support see:
http://www.frontpagemvps.com/FrontPageNewsGroups/tabid/53/Default.aspx
_____________________________________________
"Charley Kyd" <kyd at incsight dot com> wrote in message
|
| Thanks, Tom, but I've changed the design since I had the problem.
|
| Instead, I played some tricks with tables to put the left-side menu below
| the content. That solution worked as far as the search engines are
| concerned, but when people use larger fonts the tables get ugly. You can see
| that problem if you go to ExcelUser.com and View the largest text size.
|
| So I'm looking at a full redesign, and I don't want to go through all of
| that work unless I can find some way to get search engines to ignore menu
| text when they summarize each page.
|
| Charley
|
|
| | >
| > Provide a URL to your page for us to look at.
| > --
| > ===
| > Tom [Pepper] Willett
| > Microsoft MVP - FrontPage
| > ---
| > FrontPage Support:
| >
http://www.frontpagemvps.com/
| >
| > About FrontPage 2003:
| >
http://office.microsoft.com/home/office.aspx?assetid=FX01085802
| > ===
| > "Charley Kyd" <kyd at incsight dot com> wrote in message
| > | > |
| > | No. I don't use frames.
| > |
| > | Charley
| > |
| > |
| > | | > | >
| > | > They don't use frames. Are you?
| > | >
| > | > --
| > | > Murray
| > | > ============
| > | >
| > | > "Charley Kyd" <kyd at incsight dot com> wrote in message
| > | > | > | >>
| > | >> I used to have menus at the left, much as Microsoft does at:
| > | >>
http://office.microsoft.com/en-us/default.aspx
| > | >>
| > | >> However, when Google returned information about a page, their
| > | >> descriptions of my pages often merely listed my menu text...which
| > | >> provided no useful information in the search results. Can anyone tell
| > me
| > | >> what Microsoft does to force the Google spider to reach deep into the
| > | >> html to return actual content, rather than menu text?
| > | >>
| > | >> Has anyone else had the problem I did? How did you cure it?
| > | >>
| > | >> Thanks.
| > | >>
| > | >> Charley
| > | >>
| > | >>
| > | >
| > | >
| > | >
| > |
| > |
| > |
| >
| >
| >
|
|
|
