I've somewhat lost track of this thread. If you are using a 740 printer
(as stated in the subject title, you don't need any "electronic thingy"
(a chip resetter) because this printer is prior to the chip controlled
cartridge. Your printer will start to flash the LED when the cartridge
gets low, but will allow you to continue to print until it deems the
cartridge near empty. If you still wish to go further with those
cartridges, just remove them using the replacement procedure, and return
the old ones to the printer and it will allow you to print with those
cartridges until they literally run out of ink. The risk of this is
that an air pocket or air lock can develop in the heads. This is not a
permanent condition, but can take a bit longer to get new cartridges
working after the lock occurs.
I suggest using a dpi of no less than 150, and preferably higher (I
usually use about 240-450 dpi) with Epson printers, that's the dpi at
the final size you are printing at.
However, if your source is 72 dpi at the final size, that file is really
not high enough resolution for a good printer result. It will look fine
on screen, but not from your printer. Upsampling the image to a higher
resolution won't greatly improve things. You need the original file
with higher resolution. To get higher resolution from a 72 dpi image,
you probably will need to reduce the printed size of the image (at least
about half the dimensions each dimension). So a 72 dpi 8 x 10" image on
your screen, would need to become a 4 x 5" print (at 144 dpi which is
still low).
The horizontal lines suggest the heads are still not quite clean, and
you are getting deflected nozzles, which the manual I sent you addresses.
Art