B
Bill Davidsen
It has to be more profitable than selling none.Mercury dealerships are also Lincoln dealerships. Yes, Ford has wanted to
close many of them for decades. One I know of sell one car a year. Several
sell single digits a month. That isn't very profitable for Ford.
The Dodge and Chevrolet dealers near me were closed. The nearest dealers are now
about 45 minutes away from me, which is a PITA for getting factory authorized
service, or even looking at the car to buy. Anyone living in the nearby area,
maybe 3k-4k people, is a LOT less likely to buy those brands. Subaru and Suzuki
have dealers in 15 minutes, Ford has two within 15-20 minutes, I can't imagine
that Dodge and Chevrolet are selling well, particularly since the Chevrolet
dealer was a huge multi-acre setup with large showroom, and it will be a Honda
dealer by end of year.
If a dealer provides service and pays a franchise fee yearly, how does profit
improve closing a shop, even selling one car a year? I miss the financial model
somewhere.