A
Arthur Entlich
Will HP Follow the Hurd?
By Art Entlich
In case you haven't "Hurd" yet, HP has a new CEO.
The question is, can he turn around the results of years of
"Cartastrofi" under its former CEO, Carly Fiorina?
Mark Hurd is a long standing employee and recent CEO for NCR, and he has
been selected to replace Ms. Fiorina. How he handles the $80 billion
company in the next few months may well determine if HP remains one
company, or spins off parts like the $24 billion printing and imaging
division.
NCR, an old but valuable property, did almost $6 billion in business in
2004, and Hurd knows the software end of NCR well, but how HP executives
will respond to being passed over for an outsider, when the divisions
they'll been overseeing might be larger than all of NCR, may determine
how successful the "Hurd" mentality will become at HP.
After Carly Fiorina made herself a media celebrity (some might say, it
was her self-assigned job description) one thing is for sure, Mark Hurd
will become an immediate media preoccupation. His every move will be
scrutinized by industry and financial watchers on the outside, and, I
imagine, internally by HP employees around the water cooler who will be
sharing "what they have "Hurd"".
How long HP has to re-'invent' itself before stock holders and industry
begin to lower their expectations is difficult to predict, but I suspect
Mark Hurd doesn't have long to win the hearts and minds of the employees
and executives internally, and the wallets of the institutional buyers
and consumer. He will have to prove he can steer the ship and avoid the
submerged icebergs, while keeping the band playing and the guests
smiling. Not an easy job when you've taken over as captain of what was
heading to became the Titanic.
I wish him luck.
By Art Entlich
In case you haven't "Hurd" yet, HP has a new CEO.
The question is, can he turn around the results of years of
"Cartastrofi" under its former CEO, Carly Fiorina?
Mark Hurd is a long standing employee and recent CEO for NCR, and he has
been selected to replace Ms. Fiorina. How he handles the $80 billion
company in the next few months may well determine if HP remains one
company, or spins off parts like the $24 billion printing and imaging
division.
NCR, an old but valuable property, did almost $6 billion in business in
2004, and Hurd knows the software end of NCR well, but how HP executives
will respond to being passed over for an outsider, when the divisions
they'll been overseeing might be larger than all of NCR, may determine
how successful the "Hurd" mentality will become at HP.
After Carly Fiorina made herself a media celebrity (some might say, it
was her self-assigned job description) one thing is for sure, Mark Hurd
will become an immediate media preoccupation. His every move will be
scrutinized by industry and financial watchers on the outside, and, I
imagine, internally by HP employees around the water cooler who will be
sharing "what they have "Hurd"".
How long HP has to re-'invent' itself before stock holders and industry
begin to lower their expectations is difficult to predict, but I suspect
Mark Hurd doesn't have long to win the hearts and minds of the employees
and executives internally, and the wallets of the institutional buyers
and consumer. He will have to prove he can steer the ship and avoid the
submerged icebergs, while keeping the band playing and the guests
smiling. Not an easy job when you've taken over as captain of what was
heading to became the Titanic.
I wish him luck.