Web site evaluation

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Hi every one,

I have put many hours of hard work into my first e-commerce web site, and have had about 2,500 hits on it. I have not been able to sell a single thing with it and need help in figuring out what could be wrong. I see my pay per click ad's every where and they are working. If any of you guys and gal's have the time, will you please give me a evaluation of my site. All comments good and bad are welcome. I dont want to run out of business before I make my first sale.
Thanks... Robert http://www.susansjewelry.net
 
Shall we be brutal? :-)

DUMP da musik - not professional imo, and highly annoying. The clicky noises too.

The site looks good, but:

Its confusing to navigate, maybe even cluttered.

Many links not working.

Don't count on click-throughs to make money...you need lots of them to make anything.

You have to make it simple-er and less noisy or your viewer will leave before they even find that big ole diamond ring to buy - I never did.

Don't expect overnight success either.

You're off to a good start though.

IMO, Less-IS-More

hth,

Robo



| Hi every one,
|
| I have put many hours of hard work into my first e-commerce web site, and have had about 2,500 hits on it. I have not been able to sell a single thing with it and need help in figuring out what could be wrong. I see my pay per click ad's every where and they are working. If any of you guys and gal's have the time, will you please give me a evaluation of my site. All comments good and bad are welcome. I dont want to run out of business before I make my first sale.
| Thanks... Robert http://www.susansjewelry.net
 
If you have access to your server log files, you can check to see:

1. what pages visitors are enter and leaving the site on
2. what errors they have encountered, if any, while visiting your site
3. what traffic is coming from your banners
4. what traffic is coming from search engines and what keyword are being used
5. what search engine are actually indexing your site and how deep they have gone into your site

The above is really the only way to determine what is happening with your site.


Issue that I saw on the site:

Replace the following: ©2003 Your Company Name Privacy Policy

Potential customers may have a problem going to a different site to check-out.

I got stuck on the shopping cart page where I couldn't use the browser back button after click the
Continue Shopping link. Then once I got back to your site, I clicked on the About Us and the Links
link and non of the links in the Jewelry section are active. I also got a few page not found errors.
--
==============================================
Thomas A. Rowe (Microsoft MVP - FrontPage)
WEBMASTER Resources(tm)

FrontPage Resources, WebCircle, MS KB Quick Links, etc.
==============================================


Bob said:
Hi every one,

I have put many hours of hard work into my first e-commerce web site, and have had about 2,500
Click to expand...
hits on it. I have not been able to sell a single thing with it and need help in figuring out what
could be wrong. I see my pay per click ad's every where and they are working. If any of you guys and
gal's have the time, will you please give me a evaluation of my site. All comments good and bad are
welcome. I dont want to run out of business before I make my first sale.
 
Bob,

Looks nice, but I wouldn't buy. First, I won't send money to an online store
that doesn't clearly disclose its physical location. For a jewelry supplier,
that's even more important. I'd expect to see that in "About Us," or
"Contacts," or both.

Your Warranty seems contradictory. On your page you say "Your satisfaction
at Susan's Jewelry is guaranteed 100% and your money refunded less postage."
In your Warranty pop-up you say a buyer can return anything if it has a
defect, yet a few lines later you say jewelry is delicate and if arrives
broken, you won't accept a return. Which is it? Can I return anything if I
don't like it, or only if it has a defect, but not if it arrives broken?
Huh?

Given that I'm buying an expensive item from a low-resolution photo online,
I'd expect an absolute right to return merchandise if I didn't like it, no
questions asked. Anything that modifies that right is a red flag to me,
especially when it comes to a small company I've never heard of before.

The site looks good, but displays small-company or even amateur status. For
example, in the footer you have " ©2003 Your Company Name Privacy Policy."
That clearly came from a template. The "Links" link is broken. Your
Warranty shows up with the title "New Page 1". You have a mis-spelling on
the Warranty page ("Guarantee's" when you mean "Guarantees"), and you say
"Its always smart to be a wise shopper on the internet" when you mean "It's
always smart to be a wise shopper on the Internet," and "You cannot loose or
go wrong with Susan's Jewelry" when you mean "You cannot lose..."

Little stuff like that makes it clear you're a small outfit. Small is OK,
but if it looks like you are trying to "pretend" to be something else, the
shopper gets nervous.

I'm not a big fan of Flash, especially on every page. As a shopper I want to
spend my time shopping, not being forced to watch "entertainment" I haven't
asked for.

Sorry to be so negative, but you asked. Good luck!

Alex

Bob said:
Hi every one,

I have put many hours of hard work into my first e-commerce web site, and
Click to expand...
have had about 2,500 hits on it. I have not been able to sell a single thing
with it and need help in figuring out what could be wrong. I see my pay per
click ad's every where and they are working. If any of you guys and gal's
have the time, will you please give me a evaluation of my site. All comments
good and bad are welcome. I dont want to run out of business before I make
my first sale.
 
Thanks every one, keep the comments coming, I need all the advice you can give me. Robert..
 
Bob,

In addition to what auerbach says;

<Yes, you better believe it. We will do everything we can to maintain good customer relations.
ssl can protect your credit card transactions, but what about when you get your merchandise? Your satisfaction at Susan's Jewelry is guaranteed 100% and your money refunded less postage, and you are assured of this also thru our membership with JVC. You cannot loose or go wrong with Susan's Jewelry. We are proud to serve you>

If you want to convey trust, solidity, professionalism - don't write the way you speak. You have to be more formal. <Yes, you better believe it..> should be changed.

Some people will not know what <ssl> is - spell it out - aways avoid abbreviations unless you've previously defined them on the page.

Avoid <thru> it maybe acceptable in everyday use, but you need to sell yourself here with a more formal approach.

You bottom banners are wider than the body of the site.
All your pages should at least have the same width.
The merchandise images overflow the width as well.


| Thanks every one, keep the comments coming, I need all the advice you can give me. Robert..
|
| "auerbach" wrote:
|
| > Bob,
| >
| > Looks nice, but I wouldn't buy. First, I won't send money to an online store
| > that doesn't clearly disclose its physical location. For a jewelry supplier,
| > that's even more important. I'd expect to see that in "About Us," or
| > "Contacts," or both.
| >
| > Your Warranty seems contradictory. On your page you say "Your satisfaction
| > at Susan's Jewelry is guaranteed 100% and your money refunded less postage."
| > In your Warranty pop-up you say a buyer can return anything if it has a
| > defect, yet a few lines later you say jewelry is delicate and if arrives
| > broken, you won't accept a return. Which is it? Can I return anything if I
| > don't like it, or only if it has a defect, but not if it arrives broken?
| > Huh?
| >
| > Given that I'm buying an expensive item from a low-resolution photo online,
| > I'd expect an absolute right to return merchandise if I didn't like it, no
| > questions asked. Anything that modifies that right is a red flag to me,
| > especially when it comes to a small company I've never heard of before.
| >
| > The site looks good, but displays small-company or even amateur status. For
| > example, in the footer you have " ©2003 Your Company Name Privacy Policy."
| > That clearly came from a template. The "Links" link is broken. Your
| > Warranty shows up with the title "New Page 1". You have a mis-spelling on
| > the Warranty page ("Guarantee's" when you mean "Guarantees"), and you say
| > "Its always smart to be a wise shopper on the internet" when you mean "It's
| > always smart to be a wise shopper on the Internet," and "You cannot loose or
| > go wrong with Susan's Jewelry" when you mean "You cannot lose..."
| >
| > Little stuff like that makes it clear you're a small outfit. Small is OK,
| > but if it looks like you are trying to "pretend" to be something else, the
| > shopper gets nervous.
| >
| > I'm not a big fan of Flash, especially on every page. As a shopper I want to
| > spend my time shopping, not being forced to watch "entertainment" I haven't
| > asked for.
| >
| > Sorry to be so negative, but you asked. Good luck!
| >
| > Alex
| >
| > | > > Hi every one,
| > >
| > > I have put many hours of hard work into my first e-commerce web site, and
| > have had about 2,500 hits on it. I have not been able to sell a single thing
| > with it and need help in figuring out what could be wrong. I see my pay per
| > click ad's every where and they are working. If any of you guys and gal's
| > have the time, will you please give me a evaluation of my site. All comments
| > good and bad are welcome. I dont want to run out of business before I make
| > my first sale.
| > > Thanks... Robert http://www.susansjewelry.net
| >
| >
| >
 
In addition to previous comments also take the time to
check your pages in several resolutions and other browsers.
blueline jpg for one needs centering or expanding in larger
resolutions.,,, currently left aligned by default.

You've done a good job optimizing images for fast loading
only to blow load time with a 112K swf file plopped into
prime web real estate. That area stays blank for a good
amount of time while loadng here on modem. Put that space
to better use or redo the swf for faster loading. Removing
the sound should help toward that end.

But you're still off to a good start IMHO

-----Original Message-----
Thanks every one, keep the comments coming, I need all the
Click to expand...
advice you can give me. Robert..
 
I realy like the flash intro, hate to loose it, but I do have plans to remove it. It could make the zero second durration shoppers stay a little longer. Thanks for all the help so far, still working hard at it.
Robert..
 
Maybe just have it on the index page and make it static on other pages?


| I realy like the flash intro, hate to loose it, but I do have plans to remove it. It could make the zero second durration shoppers stay a little longer. Thanks for all the help so far, still working hard at it.
| Robert..
|
| "ctw" wrote:
|
| > In addition to previous comments also take the time to
| > check your pages in several resolutions and other browsers.
| > blueline jpg for one needs centering or expanding in larger
| > resolutions.,,, currently left aligned by default.
| >
| > You've done a good job optimizing images for fast loading
| > only to blow load time with a 112K swf file plopped into
| > prime web real estate. That area stays blank for a good
| > amount of time while loadng here on modem. Put that space
| > to better use or redo the swf for faster loading. Removing
| > the sound should help toward that end.
| >
| > But you're still off to a good start IMHO
| >
| >
| > >-----Original Message-----
| > >Thanks every one, keep the comments coming, I need all the
| > advice you can give me. Robert..
| > >
| > >"auerbach" wrote:
| > >
| > >> Bob,
| > >>
| > >> Looks nice, but I wouldn't buy. First, I won't send
| > money to an online store
| > >> that doesn't clearly disclose its physical location. For
| > a jewelry supplier,
| > >> that's even more important. I'd expect to see that in
| > "About Us," or
| > >> "Contacts," or both.
| > >>
| > >> Your Warranty seems contradictory. On your page you say
| > "Your satisfaction
| > >> at Susan's Jewelry is guaranteed 100% and your money
| > refunded less postage."
| > >> In your Warranty pop-up you say a buyer can return
| > anything if it has a
| > >> defect, yet a few lines later you say jewelry is
| > delicate and if arrives
| > >> broken, you won't accept a return. Which is it? Can I
| > return anything if I
| > >> don't like it, or only if it has a defect, but not if it
| > arrives broken?
| > >> Huh?
| > >>
| > >> Given that I'm buying an expensive item from a
| > low-resolution photo online,
| > >> I'd expect an absolute right to return merchandise if I
| > didn't like it, no
| > >> questions asked. Anything that modifies that right is a
| > red flag to me,
| > >> especially when it comes to a small company I've never
| > heard of before.
| > >>
| > >> The site looks good, but displays small-company or even
| > amateur status. For
| > >> example, in the footer you have " Ã,©2003 Your Company
| > Name Privacy Policy."
| > >> That clearly came from a template. The "Links" link is
| > broken. Your
| > >> Warranty shows up with the title "New Page 1". You have
| > a mis-spelling on
| > >> the Warranty page ("Guarantee's" when you mean
| > "Guarantees"), and you say
| > >> "Its always smart to be a wise shopper on the internet"
| > when you mean "It's
| > >> always smart to be a wise shopper on the Internet," and
| > "You cannot loose or
| > >> go wrong with Susan's Jewelry" when you mean "You cannot
| > lose..."
| > >>
| > >> Little stuff like that makes it clear you're a small
| > outfit. Small is OK,
| > >> but if it looks like you are trying to "pretend" to be
| > something else, the
| > >> shopper gets nervous.
| > >>
| > >> I'm not a big fan of Flash, especially on every page. As
| > a shopper I want to
| > >> spend my time shopping, not being forced to watch
| > "entertainment" I haven't
| > >> asked for.
| > >>
| > >> Sorry to be so negative, but you asked. Good luck!
| > >>
| > >> Alex
| > >>
| > >> | > >> > Hi every one,
| > >> >
| > >> > I have put many hours of hard work into my first
| > e-commerce web site, and
| > >> have had about 2,500 hits on it. I have not been able to
| > sell a single thing
| > >> with it and need help in figuring out what could be
| > wrong. I see my pay per
| > >> click ad's every where and they are working. If any of
| > you guys and gal's
| > >> have the time, will you please give me a evaluation of
| > my site. All comments
| > >> good and bad are welcome. I dont want to run out of
| > business before I make
| > >> my first sale.
| > >> > Thanks... Robert http://www.susansjewelry.net
| > >>
| > >>
| > >>
| > >.
| > >
| >
 
you could make something similarly cool using JavaScript and .css or "layers
and behaviors" you could tone it down just a little and get way faster
transfers. I'd probably make it a little shallower too.

--
The email address on this posting is a "black hole". I got tired of all the
spam.
Please feel free to contact me here:
http://nedp.net/contact/
--


Bob said:
I realy like the flash intro, hate to loose it, but I do have plans to
Click to expand...
remove it. It could make the zero second durration shoppers stay a little
longer. Thanks for all the help so far, still working hard at it.
 
Hi Bob,

Id lose the Flash on every page - as Chris says look at doing something
similar with script/css. The 2 issues I'd address with this site are firstly
design - jewellery needs to convey quality. Have a look at this jewellery
site www.tiffany.com for some ideas, especially the use of white space - the
easiest way in the world to convey quality. I know tiffany's are chasing a
different market to you but the principle is the same - to a millionaire
spending 10 grand for a ring is the same as 100 bucks for a regular working
guy - both customers need to believe they're buying quality and luxury. To
my mind your site design is too "fussy" which detracts from the product. Let
your product do the talking. And please lose that music at best it's not
going to do anything to persuade people to buy - at worst it'll send them
away.

Second point is the "feel" of the site - it doesn't convey trust. However
good your product is if a guy doesnt trust you he isn't going to give you
his card number. The language on the site needs work, and things like pop up
windows don't scroll so you can't read all the info. Try going through every
page on the site yourself and imagining yourself as a customer - or better
still have your wife/girlfriend go through the site. Very often this is the
most valuable feedback you can get.

You mention you're using pay per click ads so presumably you're in a money
losing situation at present. I'd stop the ads now put in a couple days work
tidying up the site and then restart the ads - there's no point paying for
traffic if you're not going to convert it. You've got a good basis here but
as things stand you're not going to convert traffic on this site.
 
Wow, that Tiffany's site makes me want to buy that watch.



| Hi Bob,
|
| Id lose the Flash on every page - as Chris says look at doing something
| similar with script/css. The 2 issues I'd address with this site are firstly
| design - jewellery needs to convey quality. Have a look at this jewellery
| site www.tiffany.com for some ideas, especially the use of white space - the
| easiest way in the world to convey quality. I know tiffany's are chasing a
| different market to you but the principle is the same - to a millionaire
| spending 10 grand for a ring is the same as 100 bucks for a regular working
| guy - both customers need to believe they're buying quality and luxury. To
| my mind your site design is too "fussy" which detracts from the product. Let
| your product do the talking. And please lose that music at best it's not
| going to do anything to persuade people to buy - at worst it'll send them
| away.
|
| Second point is the "feel" of the site - it doesn't convey trust. However
| good your product is if a guy doesnt trust you he isn't going to give you
| his card number. The language on the site needs work, and things like pop up
| windows don't scroll so you can't read all the info. Try going through every
| page on the site yourself and imagining yourself as a customer - or better
| still have your wife/girlfriend go through the site. Very often this is the
| most valuable feedback you can get.
|
| You mention you're using pay per click ads so presumably you're in a money
| losing situation at present. I'd stop the ads now put in a couple days work
| tidying up the site and then restart the ads - there's no point paying for
| traffic if you're not going to convert it. You've got a good basis here but
| as things stand you're not going to convert traffic on this site.
|
| --
| Cheers,
| Jon
| Microsoft MVP - FP
|
|
| Bob wrote:
| > I realy like the flash intro, hate to loose it, but I do have plans
| > to remove it. It could make the zero second durration shoppers stay a
| > little longer. Thanks for all the help so far, still working hard at
| > it. Robert..
| >
| > "ctw" wrote:
| >
| >> In addition to previous comments also take the time to
| >> check your pages in several resolutions and other browsers.
| >> blueline jpg for one needs centering or expanding in larger
| >> resolutions.,,, currently left aligned by default.
| >>
| >> You've done a good job optimizing images for fast loading
| >> only to blow load time with a 112K swf file plopped into
| >> prime web real estate. That area stays blank for a good
| >> amount of time while loadng here on modem. Put that space
| >> to better use or redo the swf for faster loading. Removing
| >> the sound should help toward that end.
| >>
| >> But you're still off to a good start IMHO
| >>
| >>
| >>> -----Original Message-----
| >>> Thanks every one, keep the comments coming, I need all the
| >> advice you can give me. Robert..
| >>>
| >>> "auerbach" wrote:
| >>>
| >>>> Bob,
| >>>>
| >>>> Looks nice, but I wouldn't buy. First, I won't send
| >> money to an online store
| >>>> that doesn't clearly disclose its physical location. For
| >> a jewelry supplier,
| >>>> that's even more important. I'd expect to see that in
| >> "About Us," or
| >>>> "Contacts," or both.
| >>>>
| >>>> Your Warranty seems contradictory. On your page you say
| >> "Your satisfaction
| >>>> at Susan's Jewelry is guaranteed 100% and your money
| >> refunded less postage."
| >>>> In your Warranty pop-up you say a buyer can return
| >> anything if it has a
| >>>> defect, yet a few lines later you say jewelry is
| >> delicate and if arrives
| >>>> broken, you won't accept a return. Which is it? Can I
| >> return anything if I
| >>>> don't like it, or only if it has a defect, but not if it
| >> arrives broken?
| >>>> Huh?
| >>>>
| >>>> Given that I'm buying an expensive item from a
| >> low-resolution photo online,
| >>>> I'd expect an absolute right to return merchandise if I
| >> didn't like it, no
| >>>> questions asked. Anything that modifies that right is a
| >> red flag to me,
| >>>> especially when it comes to a small company I've never
| >> heard of before.
| >>>>
| >>>> The site looks good, but displays small-company or even
| >> amateur status. For
| >>>> example, in the footer you have " ©2003 Your Company
| >> Name Privacy Policy."
| >>>> That clearly came from a template. The "Links" link is
| >> broken. Your
| >>>> Warranty shows up with the title "New Page 1". You have
| >> a mis-spelling on
| >>>> the Warranty page ("Guarantee's" when you mean
| >> "Guarantees"), and you say
| >>>> "Its always smart to be a wise shopper on the internet"
| >> when you mean "It's
| >>>> always smart to be a wise shopper on the Internet," and
| >> "You cannot loose or
| >>>> go wrong with Susan's Jewelry" when you mean "You cannot
| >> lose..."
| >>>>
| >>>> Little stuff like that makes it clear you're a small
| >> outfit. Small is OK,
| >>>> but if it looks like you are trying to "pretend" to be
| >> something else, the
| >>>> shopper gets nervous.
| >>>>
| >>>> I'm not a big fan of Flash, especially on every page. As
| >> a shopper I want to
| >>>> spend my time shopping, not being forced to watch
| >> "entertainment" I haven't
| >>>> asked for.
| >>>>
| >>>> Sorry to be so negative, but you asked. Good luck!
| >>>>
| >>>> Alex
| >>>>
| >>>> | >>>>> Hi every one,
| >>>>>
| >>>>> I have put many hours of hard work into my first
| >> e-commerce web site, and
| >>>> have had about 2,500 hits on it. I have not been able to
| >> sell a single thing
| >>>> with it and need help in figuring out what could be
| >> wrong. I see my pay per
| >>>> click ad's every where and they are working. If any of
| >> you guys and gal's
| >>>> have the time, will you please give me a evaluation of
| >> my site. All comments
| >>>> good and bad are welcome. I dont want to run out of
| >> business before I make
| >>>> my first sale.
| >>>>> Thanks... Robert http://www.susansjewelry.net
| >>>>
| >>>>
| >>>>
| >>> .
|
|
 
Although you are very forthright about stating the return policy, restocking fee etc, to me it is a
turn off.
It needs to be stated, but in a different manner.

Check your grammar, you have repeatedly used the word there instead of their, as in there
manufacturing process.!!

Mentioning your long standing relationship with manufacturers is nice, but it informs me that I
might be able to find the same things elsewhere and makes me want to Google for more jewelry.

If a viewer Googled to find you, they can Google to find someone else.


Make the visitor think you have something special and unique.


--
Steve Easton
Microsoft MVP FrontPage
95isalive
This site is best viewed............
........................with a computer

Bob said:
I realy like the flash intro, hate to loose it, but I do have plans to remove it. It could make
Click to expand...
the zero second durration shoppers stay a little longer. Thanks for all the help so far, still
working hard at it.
 
oh yeah,
check out www.asprey.com
now that's slick. makes me want to buy one of their shotguns for $150,000.
;-) or one of those stupid purses for $1500. I'd like to get their
customer list. ;-)

--
The email address on this posting is a "black hole". I got tired of all the
spam.
Please feel free to contact me here:
http://nedp.net/contact/
--


message Wow, that Tiffany's site makes me want to buy that watch.



| Hi Bob,
|
| Id lose the Flash on every page - as Chris says look at doing something
| similar with script/css. The 2 issues I'd address with this site are
firstly
| design - jewellery needs to convey quality. Have a look at this jewellery
| site www.tiffany.com for some ideas, especially the use of white space -
the
| easiest way in the world to convey quality. I know tiffany's are chasing
a
| different market to you but the principle is the same - to a millionaire
| spending 10 grand for a ring is the same as 100 bucks for a regular
working
| guy - both customers need to believe they're buying quality and luxury. To
| my mind your site design is too "fussy" which detracts from the product.
Let
| your product do the talking. And please lose that music at best it's not
| going to do anything to persuade people to buy - at worst it'll send them
| away.
|
| Second point is the "feel" of the site - it doesn't convey trust. However
| good your product is if a guy doesnt trust you he isn't going to give you
| his card number. The language on the site needs work, and things like pop
up
| windows don't scroll so you can't read all the info. Try going through
every
| page on the site yourself and imagining yourself as a customer - or better
| still have your wife/girlfriend go through the site. Very often this is
the
| most valuable feedback you can get.
|
| You mention you're using pay per click ads so presumably you're in a money
| losing situation at present. I'd stop the ads now put in a couple days
work
| tidying up the site and then restart the ads - there's no point paying for
| traffic if you're not going to convert it. You've got a good basis here
but
| as things stand you're not going to convert traffic on this site.
|
| --
| Cheers,
| Jon
| Microsoft MVP - FP
|
|
| Bob wrote:
| > I realy like the flash intro, hate to loose it, but I do have plans
| > to remove it. It could make the zero second durration shoppers stay a
| > little longer. Thanks for all the help so far, still working hard at
| > it. Robert..
| >
| > "ctw" wrote:
| >
| >> In addition to previous comments also take the time to
| >> check your pages in several resolutions and other browsers.
| >> blueline jpg for one needs centering or expanding in larger
| >> resolutions.,,, currently left aligned by default.
| >>
| >> You've done a good job optimizing images for fast loading
| >> only to blow load time with a 112K swf file plopped into
| >> prime web real estate. That area stays blank for a good
| >> amount of time while loadng here on modem. Put that space
| >> to better use or redo the swf for faster loading. Removing
| >> the sound should help toward that end.
| >>
| >> But you're still off to a good start IMHO
| >>
| >>
| >>> -----Original Message-----
| >>> Thanks every one, keep the comments coming, I need all the
| >> advice you can give me. Robert..
| >>>
| >>> "auerbach" wrote:
| >>>
| >>>> Bob,
| >>>>
| >>>> Looks nice, but I wouldn't buy. First, I won't send
| >> money to an online store
| >>>> that doesn't clearly disclose its physical location. For
| >> a jewelry supplier,
| >>>> that's even more important. I'd expect to see that in
| >> "About Us," or
| >>>> "Contacts," or both.
| >>>>
| >>>> Your Warranty seems contradictory. On your page you say
| >> "Your satisfaction
| >>>> at Susan's Jewelry is guaranteed 100% and your money
| >> refunded less postage."
| >>>> In your Warranty pop-up you say a buyer can return
| >> anything if it has a
| >>>> defect, yet a few lines later you say jewelry is
| >> delicate and if arrives
| >>>> broken, you won't accept a return. Which is it? Can I
| >> return anything if I
| >>>> don't like it, or only if it has a defect, but not if it
| >> arrives broken?
| >>>> Huh?
| >>>>
| >>>> Given that I'm buying an expensive item from a
| >> low-resolution photo online,
| >>>> I'd expect an absolute right to return merchandise if I
| >> didn't like it, no
| >>>> questions asked. Anything that modifies that right is a
| >> red flag to me,
| >>>> especially when it comes to a small company I've never
| >> heard of before.
| >>>>
| >>>> The site looks good, but displays small-company or even
| >> amateur status. For
| >>>> example, in the footer you have " ©2003 Your Company
| >> Name Privacy Policy."
| >>>> That clearly came from a template. The "Links" link is
| >> broken. Your
| >>>> Warranty shows up with the title "New Page 1". You have
| >> a mis-spelling on
| >>>> the Warranty page ("Guarantee's" when you mean
| >> "Guarantees"), and you say
| >>>> "Its always smart to be a wise shopper on the internet"
| >> when you mean "It's
| >>>> always smart to be a wise shopper on the Internet," and
| >> "You cannot loose or
| >>>> go wrong with Susan's Jewelry" when you mean "You cannot
| >> lose..."
| >>>>
| >>>> Little stuff like that makes it clear you're a small
| >> outfit. Small is OK,
| >>>> but if it looks like you are trying to "pretend" to be
| >> something else, the
| >>>> shopper gets nervous.
| >>>>
| >>>> I'm not a big fan of Flash, especially on every page. As
| >> a shopper I want to
| >>>> spend my time shopping, not being forced to watch
| >> "entertainment" I haven't
| >>>> asked for.
| >>>>
| >>>> Sorry to be so negative, but you asked. Good luck!
| >>>>
| >>>> Alex
| >>>>
| >>>> | >>>>> Hi every one,
| >>>>>
| >>>>> I have put many hours of hard work into my first
| >> e-commerce web site, and
| >>>> have had about 2,500 hits on it. I have not been able to
| >> sell a single thing
| >>>> with it and need help in figuring out what could be
| >> wrong. I see my pay per
| >>>> click ad's every where and they are working. If any of
| >> you guys and gal's
| >>>> have the time, will you please give me a evaluation of
| >> my site. All comments
| >>>> good and bad are welcome. I dont want to run out of
| >> business before I make
| >>>> my first sale.
| >>>>> Thanks... Robert http://www.susansjewelry.net
| >>>>
| >>>>
| >>>>
| >>> .
|
|
 
Yah, and I'll take the two white poodles.
That's your favorite web, ain't it?!


| oh yeah,
| check out www.asprey.com
| now that's slick. makes me want to buy one of their shotguns for $150,000.
| ;-) or one of those stupid purses for $1500. I'd like to get their
| customer list. ;-)
|
| --
| The email address on this posting is a "black hole". I got tired of all the
| spam.
| Please feel free to contact me here:
| http://nedp.net/contact/
| --
|
|
| message | Wow, that Tiffany's site makes me want to buy that watch.
|
|
|
| | | Hi Bob,
| |
| | Id lose the Flash on every page - as Chris says look at doing something
| | similar with script/css. The 2 issues I'd address with this site are
| firstly
| | design - jewellery needs to convey quality. Have a look at this jewellery
| | site www.tiffany.com for some ideas, especially the use of white space -
| the
| | easiest way in the world to convey quality. I know tiffany's are chasing
| a
| | different market to you but the principle is the same - to a millionaire
| | spending 10 grand for a ring is the same as 100 bucks for a regular
| working
| | guy - both customers need to believe they're buying quality and luxury. To
| | my mind your site design is too "fussy" which detracts from the product.
| Let
| | your product do the talking. And please lose that music at best it's not
| | going to do anything to persuade people to buy - at worst it'll send them
| | away.
| |
| | Second point is the "feel" of the site - it doesn't convey trust. However
| | good your product is if a guy doesnt trust you he isn't going to give you
| | his card number. The language on the site needs work, and things like pop
| up
| | windows don't scroll so you can't read all the info. Try going through
| every
| | page on the site yourself and imagining yourself as a customer - or better
| | still have your wife/girlfriend go through the site. Very often this is
| the
| | most valuable feedback you can get.
| |
| | You mention you're using pay per click ads so presumably you're in a money
| | losing situation at present. I'd stop the ads now put in a couple days
| work
| | tidying up the site and then restart the ads - there's no point paying for
| | traffic if you're not going to convert it. You've got a good basis here
| but
| | as things stand you're not going to convert traffic on this site.
| |
| | --
| | Cheers,
| | Jon
| | Microsoft MVP - FP
| |
| |
| | Bob wrote:
| | > I realy like the flash intro, hate to loose it, but I do have plans
| | > to remove it. It could make the zero second durration shoppers stay a
| | > little longer. Thanks for all the help so far, still working hard at
| | > it. Robert..
| | >
| | > "ctw" wrote:
| | >
| | >> In addition to previous comments also take the time to
| | >> check your pages in several resolutions and other browsers.
| | >> blueline jpg for one needs centering or expanding in larger
| | >> resolutions.,,, currently left aligned by default.
| | >>
| | >> You've done a good job optimizing images for fast loading
| | >> only to blow load time with a 112K swf file plopped into
| | >> prime web real estate. That area stays blank for a good
| | >> amount of time while loadng here on modem. Put that space
| | >> to better use or redo the swf for faster loading. Removing
| | >> the sound should help toward that end.
| | >>
| | >> But you're still off to a good start IMHO
| | >>
| | >>
| | >>> -----Original Message-----
| | >>> Thanks every one, keep the comments coming, I need all the
| | >> advice you can give me. Robert..
| | >>>
| | >>> "auerbach" wrote:
| | >>>
| | >>>> Bob,
| | >>>>
| | >>>> Looks nice, but I wouldn't buy. First, I won't send
| | >> money to an online store
| | >>>> that doesn't clearly disclose its physical location. For
| | >> a jewelry supplier,
| | >>>> that's even more important. I'd expect to see that in
| | >> "About Us," or
| | >>>> "Contacts," or both.
| | >>>>
| | >>>> Your Warranty seems contradictory. On your page you say
| | >> "Your satisfaction
| | >>>> at Susan's Jewelry is guaranteed 100% and your money
| | >> refunded less postage."
| | >>>> In your Warranty pop-up you say a buyer can return
| | >> anything if it has a
| | >>>> defect, yet a few lines later you say jewelry is
| | >> delicate and if arrives
| | >>>> broken, you won't accept a return. Which is it? Can I
| | >> return anything if I
| | >>>> don't like it, or only if it has a defect, but not if it
| | >> arrives broken?
| | >>>> Huh?
| | >>>>
| | >>>> Given that I'm buying an expensive item from a
| | >> low-resolution photo online,
| | >>>> I'd expect an absolute right to return merchandise if I
| | >> didn't like it, no
| | >>>> questions asked. Anything that modifies that right is a
| | >> red flag to me,
| | >>>> especially when it comes to a small company I've never
| | >> heard of before.
| | >>>>
| | >>>> The site looks good, but displays small-company or even
| | >> amateur status. For
| | >>>> example, in the footer you have " ©2003 Your Company
| | >> Name Privacy Policy."
| | >>>> That clearly came from a template. The "Links" link is
| | >> broken. Your
| | >>>> Warranty shows up with the title "New Page 1". You have
| | >> a mis-spelling on
| | >>>> the Warranty page ("Guarantee's" when you mean
| | >> "Guarantees"), and you say
| | >>>> "Its always smart to be a wise shopper on the internet"
| | >> when you mean "It's
| | >>>> always smart to be a wise shopper on the Internet," and
| | >> "You cannot loose or
| | >>>> go wrong with Susan's Jewelry" when you mean "You cannot
| | >> lose..."
| | >>>>
| | >>>> Little stuff like that makes it clear you're a small
| | >> outfit. Small is OK,
| | >>>> but if it looks like you are trying to "pretend" to be
| | >> something else, the
| | >>>> shopper gets nervous.
| | >>>>
| | >>>> I'm not a big fan of Flash, especially on every page. As
| | >> a shopper I want to
| | >>>> spend my time shopping, not being forced to watch
| | >> "entertainment" I haven't
| | >>>> asked for.
| | >>>>
| | >>>> Sorry to be so negative, but you asked. Good luck!
| | >>>>
| | >>>> Alex
| | >>>>
| | >>>> | | >>>>> Hi every one,
| | >>>>>
| | >>>>> I have put many hours of hard work into my first
| | >> e-commerce web site, and
| | >>>> have had about 2,500 hits on it. I have not been able to
| | >> sell a single thing
| | >>>> with it and need help in figuring out what could be
| | >> wrong. I see my pay per
| | >>>> click ad's every where and they are working. If any of
| | >> you guys and gal's
| | >>>> have the time, will you please give me a evaluation of
| | >> my site. All comments
| | >>>> good and bad are welcome. I dont want to run out of
| | >> business before I make
| | >>>> my first sale.
| | >>>>> Thanks... Robert http://www.susansjewelry.net
| | >>>>
| | >>>>
| | >>>>
| | >>> .
| |
| |
|
|
 
Crash Gordon® said:
Shall we be brutal? :-)

DUMP da musik - not professional imo, and highly annoying. The clicky noises too.

The site looks good, but:

Its confusing to navigate, maybe even cluttered.

Many links not working.

Don't count on click-throughs to make money...you need lots of them to make anything.

You have to make it simple-er and less noisy or your viewer will leave before they even find that big ole diamond ring to buy - I never did.

Don't expect overnight success either.

You're off to a good start though.

IMO, Less-IS-More

hth,

Robo



| Hi every one,
|
| I have put many hours of hard work into my first e-commerce web site, and have had about 2,500 hits on it. I have not been able to sell a single thing with it and need help in figuring out what could be wrong. I see my pay per click ad's every where and they are working. If any of you guys and gal's have the time, will you please give me a evaluation of my site. All comments good and bad are welcome. I dont want to run out of business before I make my first sale.
| Thanks... Robert http://www.susansjewelry.net
Click to expand...
 
IMO, it is confusing as to how to make a purchase on your web site.

The price buttons under the product would lead me (and others) to believe if
you clicked on it, you would get more information, or add to the shopping
cart.

There is no clear-cut instruction on how to add to a cart.

Another reason you may not have had any customers is pricing? Perhaps other
web sites offer better prices?

--
===
Tom [Pepper] Willett
Microsoft MVP - FrontPage
"You're a daisy if you do!"
---
FrontPage Support:
http://www.frontpagemvps.com/
===

: > | I have put many hours of hard work into my first e-commerce web site,
and have had about 2,500 hits on it. I have not been able to sell a single
thing with it and need help in figuring out what could be wrong. I see my
pay per click ad's every where and they are working. If any of you guys and
gal's have the time, will you please give me a evaluation of my site. All
comments good and bad are welcome. I dont want to run out of business before
I make my first sale.
: > | Thanks... Robert http://www.susansjewelry.net
: >
 
In addition to Tom's reply, no physical address information is provided to buyer.

--
==============================================
Thomas A. Rowe
Microsoft MVP - FrontPage

http://www.Ecom-Data.com
==============================================
 
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