Could it be government or international regulations that require cables
to be marked as USB2, to indicate clearly that they are *not* USB3?
Normally these requirements come from treaties and are standardized
by ISO (the treaty then states "marked accroting to ISO <number>).
Sometimes local laws are also made, but they almost allways follow
ISO and are redundant. In some cases you get other standards bodies
like IEC, the ITU or the USB consortium in our case here. They will
publish meta-standards that in some places refer to ISO or IEC and
other base standards.
For USB3 this is not really necessary, as the device side connector is
rather different. Still, USB 3.0 connectors have different markings.
The marking is defined on page 5-44 of the USB 3.0 Standard. Instead
of a circle at the basis of the "trident" it has the letters "SS"
for Super Speed.(Which is a bit unfortunate for german speakers,
here "SS" refers to the "Sturm Staffel" and it is one of the
letter combinations from the 3rd Reich that are routinely avoided).
By the same way, USB 2.0 cables are already clearly marked, namely
with the trident with circle.
USB 3.0 spec:
http://www.usb.org/developers/docs/usb_30_spec_060910.zip
Arno