Ferrites are used for noise control, but for high frequency digital
signals, they cause distortion. If I was buying USB cables,
I'd buy ones with a shield foil around the outside of them,
but I would not get one with a ferrite ring.
You'll notice on page 14 of this document, they talk about
noise control devices inside the computer, but not about
snapping a ferrite ring around the USB cable. I suspect the
eye diagram might be compromised for USB2, if a ring was
present. (You'd need a ferrite which passed 400MHz signals
and harmonics, without attenuation.) The ring might work OK
for USB 1.1 applications, or if the cable was going to a USB
keyboard. (Check to see if the cable was bundled with a
device that only operated at USB 1.1 .)
http://www.murata.com/catalog/c35e.pdf
This cable is transparent, and you can see the shield around the
conductors inside the cable. The cable you buy, doesn't have to
be transparent, but it does make it easier to see it is shielded.
If the advert says it works for USB2, then it should be good
for any application.
http://c1.neweggimages.com/NeweggImage/productimage/12-200-170-03.jpg
Paul