Amazon's UK customers can now push a button when they run out of toilet rolls or washing powder - and within 24 hours a package will arrive at the front door.
You can see the launch of the Dash service in two ways. It's either another miraculous piece of innovation from the e-commerce giant that will make our lives simpler, or a scary sign that lazy consumers are yet again handing far too much power to a US technology firm.
Amazon Prime subscribers in Austria and Germany are also being offered the service.
Here's how it works. There are Dash buttons for about 40 brands at launch, ranging from dishwasher tablets, to instant coffee to condoms. You buy the button - but get the cost off your first purchase. Then you set it up with the Amazon shopping app, choosing the exact product and your delivery preferences. From now on, when you run out of that product, pressing the wi-fi-connected button will simply trigger an order via the shopping app.
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