I have the same problem when creating Reports based on a Business Contact, as
we use both the Full Name for the contact and also Company Name for the name
of the company associated with the contact, as we don't always create an
Account if there is only one Business Contact at this address. I haven't yet
found the answer, and the only way i can collect and report on this data is
to create a custom field in the BC form, and populate this when importing the
data from external data. Not ideal at all.
Ian