Papa Joe said:
Any professional digital photographer that sends JPG to any sort of Ad
Agency or design firm for color correction and then print on Magazine,
billboard or litho press jobs, should be shot and hung. We need way more
information to edit the photos and manipulate them than to print them with
decent results. Look at your histogram in photoshop and see for yourself.
It's called combing and JPG is by far inferior to TIF or raw. The JPG
compression strips out pixels... even at 10 setting (max). It destroys
valuable information for proper color correcting and must be stopped!!!
JPG should be used only for family portrait studios and amateurs that
can't afford space, but in the pro world, JPG is shunned. Very much
disliked and you will lose respect among the adverstising world.
OK I have sent the same print job in both tiff and jpeg formats
with no visible differences in reproduction
In most cases the print house asks specifically for a jpg at 300 res in CMYK
and to size of print (for CD covers and labels, did one poster, many
postcards and business cards this way)
As I have always felt this format unsuitable for preparing printwork, as you
do, I always save my jobs in TIFF- flattened not compressed. (I save all my
layers in PSD in case of changes)
I also hear that all text type should not be flattened into the work in PS
but to use Illy or In Design would be better to keep vectored text. But no,
they do not want that!!
are you a printer Joe?
Maybe that is only cheap print jobs? you would consider sub-standard?
I felt that the TIFF was superior and was surprised they did not care to use
it
I make sure to encode the icc in my jpg now
and use maximum not jpg high
the file size is not really any smaller than the TIFF
so it does not save any ftp time
most do not want to wait for a CD to arrive by mail with larger editable
files as PSD.
I have rarely sent a print job that does not need adjustments to type or
color etc.so it really does not save any time for me to change it and re
save and re send it
as for the advertising world well most art directors know squat about
formats of photos, or how to color-correct them
sad but true
I would be happy if they left the final retouching to those who created the
pictures but they seem to prefer to upload the jpegs direct to their laptops
and go home and work on them same day. I would not dare give them RAW. Who
knows what they would do?
I can recall about 2-4 print jobs in 20 years I have ever been pleased with
in terms of good, respectful of the photo art direction and retouching done
well, with beautiful printing. In most cases I just sigh and think what a
waste of beautiful pictures. And I put my own prints from the shoot that I
like in the portfolio.
I find commercial clients care more about how much will this cost (more like
how cheap)
and how fast can you shoot and deliver
of course the poor AD and CD's have to get approval on their work from a
business group with zero knowledge of graphic design who always pick the
worst images and want a bunch of tacky text and blurbs all over the place,
or worse make cutouts of everything you shot and turn it into some tacky
collage.......
rant over