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MICHAEL
http://www.windowsitpro.com/Article/ArticleID/93896/93896.html?Ad=1
Vista Licensing Changes Alienate Tech Enthusiasts
by Paul Thurrott, (e-mail address removed)
On Friday, I wrote a lengthy article for the SuperSite for Windows in
which I communicated Microsoft's licensing changes for Windows Vista.
In tech enthusiast circles, these changes--which include limiting the
number of times a user can transfer a Vista license from PC to PC--
were the source of a lot of controversy. However, it seems to me that
the new license, or End-User License Agreement (EULA), was really just
a clarification of the Windows XP license, and my original article
reflects that. But based on a weekend's worth of email, it's now clear
that a large and important group of Windows users will be alienated by
the new EULA.
Here's the problem. In the XP EULA, users were granted the right to
"move [XP] to a different Workstation Computer. After the transfer,
[users had to] completely remove [XP] from the former Workstation
Computer." Many people read this clause and assumed they had the right
to move a single retail copy of XP from PC to PC as often as they
wanted. Not so. "This clause was always aimed at very specific
circumstances," Microsoft General Manager Shanen Boettcher told me.
"Someone has a hardware failure, but still wants to run that copy of
Windows on the new machine, for example." The intention, Boettcher
said, was for users to perform such a new installation only in the
event of a catastrophic hardware failure. A single copy of Windows is
licensed for use on a single PC.
The Vista EULA has been "clarified" to be more explicit. Now, a user
can "reassign the [Vista] license to another device one time."
Microsoft told me that the actual process of transferring Windows from
PC to PC hasn't changed since XP: You might be able to electronically
activate Windows on the new PC, but if you can't, you can activate
Windows over the phone. "[Now] we let them move a license, while being
clear about what the license is intended for," Boettcher said. "In the
past, we haven't been super clear up front."
I've never been a big fan of the Windows EULA, but given the inherent
restrictions in the document and the fact that Windows users don't
technically own their copy of Windows anyway (according to the terms
of the license, you're granted only limited rights to use the
product), I felt the Vista license change amounted to a simple
clarification. Besides, it would affect a very small group of users.
Last weekend, I heard from those users and I'm starting to see a very
real problem.
The computer enthusiasts who are most apt to run into problems with
the Vista EULA are the people who funnel the most money into the PC
industry--the ones who buy expensive gaming PCs and regularly upgrade
their systems. These enthusiasts are most likely to gravitate toward
the most expensive Vista version, Vista Ultimate. In short, one might
argue that Microsoft's new EULA will harm these people quite a bit,
especially if their reactivation attempts are thwarted because of
licensing problems.
Koroush Ghazi, the owner of TweakGuides.com, argues that if even 5
percent of PC users are affected by this change, we're talking about
50 to 65 million consumers. And again, these are the people spending
money on the most expensive PCs and accessories they can get their
hands on. These people are enthusiastic about technology and would
otherwise be championing Vista. These are the people that Microsoft
should be embracing, not alienating. And with mainstream PC makers
such as Dell and HP buying boutique gaming-PC companies to find new
revenue streams among these increasingly important customers, it's
clear that Microsoft should be reaching out to them as well.
If you'd like to read more about this topic, both my original article
and the excellent response from Koroush Ghazi are available on the
SuperSite for Windows.
Licensing Changes to Windows Vista
http://www.winsupersite.com/showcase/winvista_licensing.asp
Vista Licensing Changes Alienate Tech Enthusiasts
by Paul Thurrott, (e-mail address removed)
On Friday, I wrote a lengthy article for the SuperSite for Windows in
which I communicated Microsoft's licensing changes for Windows Vista.
In tech enthusiast circles, these changes--which include limiting the
number of times a user can transfer a Vista license from PC to PC--
were the source of a lot of controversy. However, it seems to me that
the new license, or End-User License Agreement (EULA), was really just
a clarification of the Windows XP license, and my original article
reflects that. But based on a weekend's worth of email, it's now clear
that a large and important group of Windows users will be alienated by
the new EULA.
Here's the problem. In the XP EULA, users were granted the right to
"move [XP] to a different Workstation Computer. After the transfer,
[users had to] completely remove [XP] from the former Workstation
Computer." Many people read this clause and assumed they had the right
to move a single retail copy of XP from PC to PC as often as they
wanted. Not so. "This clause was always aimed at very specific
circumstances," Microsoft General Manager Shanen Boettcher told me.
"Someone has a hardware failure, but still wants to run that copy of
Windows on the new machine, for example." The intention, Boettcher
said, was for users to perform such a new installation only in the
event of a catastrophic hardware failure. A single copy of Windows is
licensed for use on a single PC.
The Vista EULA has been "clarified" to be more explicit. Now, a user
can "reassign the [Vista] license to another device one time."
Microsoft told me that the actual process of transferring Windows from
PC to PC hasn't changed since XP: You might be able to electronically
activate Windows on the new PC, but if you can't, you can activate
Windows over the phone. "[Now] we let them move a license, while being
clear about what the license is intended for," Boettcher said. "In the
past, we haven't been super clear up front."
I've never been a big fan of the Windows EULA, but given the inherent
restrictions in the document and the fact that Windows users don't
technically own their copy of Windows anyway (according to the terms
of the license, you're granted only limited rights to use the
product), I felt the Vista license change amounted to a simple
clarification. Besides, it would affect a very small group of users.
Last weekend, I heard from those users and I'm starting to see a very
real problem.
The computer enthusiasts who are most apt to run into problems with
the Vista EULA are the people who funnel the most money into the PC
industry--the ones who buy expensive gaming PCs and regularly upgrade
their systems. These enthusiasts are most likely to gravitate toward
the most expensive Vista version, Vista Ultimate. In short, one might
argue that Microsoft's new EULA will harm these people quite a bit,
especially if their reactivation attempts are thwarted because of
licensing problems.
Koroush Ghazi, the owner of TweakGuides.com, argues that if even 5
percent of PC users are affected by this change, we're talking about
50 to 65 million consumers. And again, these are the people spending
money on the most expensive PCs and accessories they can get their
hands on. These people are enthusiastic about technology and would
otherwise be championing Vista. These are the people that Microsoft
should be embracing, not alienating. And with mainstream PC makers
such as Dell and HP buying boutique gaming-PC companies to find new
revenue streams among these increasingly important customers, it's
clear that Microsoft should be reaching out to them as well.
If you'd like to read more about this topic, both my original article
and the excellent response from Koroush Ghazi are available on the
SuperSite for Windows.
Licensing Changes to Windows Vista
http://www.winsupersite.com/showcase/winvista_licensing.asp