Overture/Yahoo & Google PPC referral tracking

  • Thread starter Thread starter Ben Fidge
  • Start date Start date
B

Ben Fidge

Hi

My customer has signed up for Yahoo/Overture and Google PPC (Pay Per Click)
and I need to be able to track what sessions are referred via them. It
appears that referrals from Yahoo/Overture pass certain parameters in the
querystring such as "OVRAW" and "OVKEY". Does anyone know if this can be
100% relied upon or is there a better way of achieving what I want to do?

My customer also signs up for Google Adwords and I could do with being able
to reliably determine which referrals come from where if possible.

Any advice most gratefully received.

Ben
 
I think all advertisers allow the site to specify a landing page for the ad.
This is usually the way to track the referals.
 
Hi Winista

Thanks for your response. Can you elaborate on this further please.

Ben
 
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