Nvidia PR vs ATI PR: It is time for an Nvidia company restructuring

  • Thread starter Thread starter rms
  • Start date Start date
R

rms

http://www.gamersdepot.com/ed/mkting_hype/002.htm
http://www.xbitlabs.com/news/video/display/20031114041519.html

I think these articles, which juxtapose Nvidia PR vs. the ATI PR response,
encapsulate what is wrong with Nvidia.

It is evident that the Nvidia Marketing&PR Department has a grossly inflated
operational control of the company, to the point where every Nvidia press
release is entirely full of spin and mis-information, and cannot be
believed.

The Nvidia Marketing Department is out of touch with reality, out of touch
with their own Driver&Development Departments, and is completely out of
control. Mr. Huang, or whoever actually holds the reigns of power in the
company, needs to have a major restructuring effort, and reassert what
should be core values in an industry leader.

rms
 
http://www.gamersdepot.com/ed/mkting_hype/002.htm
http://www.xbitlabs.com/news/video/display/20031114041519.html

I think these articles, which juxtapose Nvidia PR vs. the ATI PR response,
encapsulate what is wrong with Nvidia.

It is evident that the Nvidia Marketing&PR Department has a grossly inflated
operational control of the company, to the point where every Nvidia press
release is entirely full of spin and mis-information, and cannot be
believed.

The Nvidia Marketing Department is out of touch with reality, out of touch
with their own Driver&Development Departments, and is completely out of
control. Mr. Huang, or whoever actually holds the reigns of power in the
company, needs to have a major restructuring effort, and reassert what
should be core values in an industry leader.

rms
Click to expand...

Ever written an optimizing complier ? Obviously not, since then you
would understand that it can take a while to optimize the design of
an optimizing compiler for specific target hardware, especially if it
is a run-time compiler..... Take a look at the history of optimizing
compilers.

The shouting that is going on between Nvidis, ATi and Futuremark
is 1% technical and 99% Marketing-smoke. All have vested financial
interests. Meanwhile, I am sure that both nVidia and Ati engineers
working very hard on optimizing compliers for both the current and
future generations of GPU.

Let's see what comes from new driver releases and/or hardware
releases..........the battle is all to the benefit of the customers of
both GPU vendors.

John Lewis
 
Come on... ONE failed serie is nothing for Nvidia...once the NV40
series are out they might get back in normal action.

Actually if they fail that....it's not good news.
 
it can take a while to optimize the design of
an optimizing compiler for specific target hardware,
Click to expand...

Pfft. The Nvidia compiler is doing explicit shader replacements based
on application-specific detection of the 3DMark application alone. This is
known as cheating, explicitly violates the new 3DMark IHV guidelines which
Nvidia agreed to comply with, and is not what an optimizing compiler does.

The 3DMark patch did a simple register renaming in its shader routines,
with the intent of defeating simple binary shader recognition by the driver.
Any optimizing compiler would handle this situation with ease.

But oops, the Nvidia 'compiler' breaks? It would only break if in fact
the driver was doing simple binary shader detection, i.e. cheating. And
it's only doing this detection in 3DMark, as has been shown when the shaders
in question have been extracted and put into their own application.

I'm aware that the Nvidia compiler does do some valid optimization,
which will work in the general case, and is perfectly fine. But they have
'enhanced' it (did Nvidia's use of that term come from Don Rumsfeld's
consultation with the company in '98?) with the same old crappy benchmark
cheating that they've been perpetrating for a full year now.

In short, we have Nvidia PR bullshitters once again lying to their
end-users *and* lying to their OEMs in the most cynical and egregious manner
possible. Why does Nvidia think there will be no consequences for this
behavior ?

rms
 
Why does Nvidia think there will be no consequences for this
behavior ?

rms
Click to expand...
Because their sales are holding up despite everything, and FP32 is around
the corner with dx9.1. The vast majority of Nvidia users don't use these
forums or 3dmark. If Nvidia's "cheating" isn't making the newspapers or the
TV then it isn't happening as far they are concerned.
 
John Russell said:
Why does Nvidia think there will be no consequences for this
Because their sales are holding up despite everything, and FP32 is around
the corner with dx9.1. The vast majority of Nvidia users don't use these
forums or 3dmark. If Nvidia's "cheating" isn't making the newspapers or the
TV then it isn't happening as far they are concerned.
Click to expand...

Forget newspapers or TV. You can't even get the major hardware sites to
cover this stuff. It's like they're scared of losing a IHV's support since
the guys who run the major sites live off their ad revenue.

John
 
Because their sales are holding up despite everything
Click to expand...

Yeah, this is what most people miss when they compare NV to 3dfx... NV isn't
losing money.
and FP32 is around the corner with dx9.1.
Click to expand...

There's no such thing as DX9.1, and there won't be either. No such product
is under development; DX9 is *it*.

9.1 is a total pipe-dream from beginning to end that probably some Inquirer
"reporter" invented himself to have something to post on that piece of shit
rumor-mill/website of theirs.
 
Yeah, this is what most people miss when they compare NV to 3dfx... NV
isn't losing money.


There's no such thing as DX9.1, and there won't be either. No such
product is under development; DX9 is *it*.

9.1 is a total pipe-dream from beginning to end that probably some
Inquirer"reporter" invented himself to have something to post on that
piece of shit rumor-mill/website of theirs.
Click to expand...

So you are saying that Microsoft is never, ever, for the billions of
years between now and the heat death of the universe, going to release
another version of DirectX? Do tell.
 
Come on... ONE failed serie is nothing for Nvidia...once the NV40
series are out they might get back in normal action.

Actually if they fail that....it's not good news.
Click to expand...

My $269 ( now $239) "failed" FX5900 (128) seems to be working quite
well, thank you... Overclocks very nicely too and stays nicely cool
with the default heat-sink.

And with Doom3 and HL2 receding far into the distance, my 5900 should
serve quite well for the next year or so......and through the next
generation or so of video cards. Regardless of shader arguments,
current game-software has a very hard time keeping up with the
pace of graphics hardware development. Not surprising, considering
the chip design-cycles of 6-9months and game design-cycles of
1.5 to 2 years ( original games, not expansions)

Plus the battles going on between Nvidia and ATi has accelerated the
price drops of the top of the line video cards from both vendors. More

power to all of their elbows.

John Lewis
 
rms said:
It is evident that the Nvidia Marketing&PR Department has a grossly inflated
operational control of the company, to the point where every Nvidia press
release is entirely full of spin and mis-information, and cannot be
believed.

The Nvidia Marketing Department is out of touch with reality, out of touch
with their own Driver&Development Departments, and is completely out of
control.
Click to expand...

While I love the my nvidia gpu, I must say that I am angered when
visiting their site to find out something about how the cards stack up
to each other, all they serve is worthless bragging.

I would almost not be surprised if nvidia sent me one of those
penis-enlargement spam mails. The SHOULD indeed focus on their core
values, or they will lose in the long run.
 
J.Clarke said:
So you are saying that Microsoft is never, ever, for the billions of
years between now and the heat death of the universe, going to release
another version of DirectX? Do tell.
Click to expand...

Some sites have been saying that Microsoft are looking to make gameplay an
integral part of Longhorn and hence abandon the approach of using a bolt-on
like directx. But Longhorn is 2 years away at best. The problem with this
approach is that it put's all their eggs in the Longhorn basket.
 
So you are saying that Microsoft is never, ever, for the billions of
years between now and the heat death of the universe, going to release
another version of DirectX?
Click to expand...

No, I'm not saying that.

Long question, short answer.
 
No different from 99% of the Marketing Departments of high-tech
companies selling directly to the consumer-public. Look at the
consumer-gadget ads this Christmas. Observe video-card
purchasers at Fry's. 99.99% of these are not even aware of this
newsgroup. Box-art, included software, partial-truth specs on
the box (and from the idiot-salesmen) sell product. Ati, nVidia and
their partners all put incomplete specs on their retail packages.

While I love the my nvidia gpu, I must say that I am angered when
visiting their site to find out something about how the cards stack up
to each other, all they serve is worthless bragging.
Click to expand...

Amongst those who in the general public who buy upgrade
cards for their PC, I doubt if any more than 1% ever log on the
the nVidia web-site, and even then the greatest proportion
of those just go directly to the driver pages.
I would almost not be surprised if nvidia sent me one of those
penis-enlargement spam mails.
Click to expand...

I can forward you a few from my Trash folder if you are feeling a bit
short :-) :-)

John Lewis
 
J.Clarke said:
So you are saying that Microsoft is never, ever, for the billions of
years between now and the heat death of the universe, going to release
another version of DirectX?
Click to expand...

Non sequitur
 
Back
Top