meta tags and title

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Guest

is there any rules to entering title information that will help search
engines pick it up. too much vs too little, commas in between words or not
etc.
 
Keep the title to under 255 chars. Use commas where they belong.

Regards Jens Peter Karlsen. Microsoft MVP - Frontpage.
 
In addition to what Jens says, don't repeat the same word too many times.
Some search engines will dump that as an attempt to spam the index. In a
title, always try to get your company or organization name as the first word
if relevent. If the homepage for example, don't say Welcome to SoandSo
Company, start with SoandSo Company... That will help the search engines
focus more on your key name and also make it more meaningful for people who
bookmark the site.

Hope this helps,
Mark Fitzpatrick
Microsoft MVP - FrontPage
 
The only issue with the approach of including the Company/Site name as first in the title (unless
real short), instead of the page subject, is that if the site is well indexed by the search engines,
then all you see in the search results in Company/Site name, one after the other, and really have to
stop and read whatever descriptive text is also included, to know which is the most appropriate link
to click on..

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I must disagree with you, Mark.

The <title> tag is still prime real estate for search engine
optimization, including Google. You should use it for your major search
terms (making sure to repeat them in the on-page content), i.e., for
terms you expect people will be typing into search boxes when they find
your site. There may be some value in including the name of the
company/organization/site for "branding" purposes but normally if people
know your name or URL they don't need a search engine to find you...
don't waste the <title> tag with that information, or if you feel you
must include it put it at the very end of the <title> tag, with the most
important search terms/phrases first and proceeding left to right in
descending order of importance.

You might find this article by Jill Whalen helpful:

http://www.highrankings.com/allabouttitles.htm
 
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