Measuring Marketing

  • Thread starter Thread starter Guy Lapierre
  • Start date Start date
G

Guy Lapierre

I do a lot of direct mail. I am looking for a way to track and report what
accounts have been sent what marketing material in the past and who has
responded to what material. Is anyone accomplishing this in BCM?
 
It may but I'm looking to do something in-house. I already have leads list
and I have no need to subscribe to listbuilder. Unless I am misunderstand
that service.
 
Yes and that data is provided by infoUSA which I have been using for a
number of years now. This is for a direct mail and not email so listbuilder
is of no use to me. Thank you anyway.
 
InfoUSA and two different services.

ListBuilder is an email manager. I've had an account for years.
 
Meant to say:

InfoUSA and ListBuilder are two different services.

InfoUSA sells data.

ListBuilder manages large mailing lists.
 
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