B
Bill
Wanted to ask the audience if anyone out there is using Mailing Lists,
such as those offered by MSN BCentral, in order to carry out your
marketing. BCentral claims that for $299 annually, they will mail
your e-mail marketing to a targeted list of 10,000 people a month. On
the face, this appears to be a very cost effective method of
advertising.
The website my partners and I are working on is currently under
development and will offer stock market information, with an option to
subscribe for more "advanced" content. This site will likely be
operational in about 6 months. Another website, more "home grown", is
underdevelopment by my wife, which will offer recipes and cooking
ideas.
My QUESTIONS:
1) Is such "targeted" marketing really effective? I am curious what
the real world feels about this, versus MSN advertising department.
2) Are there more attractive packages offered by other people besides
MSN? Who?
3) What other marketing is recommended, besides outright buying
ad-space on Yahoo?
4) Any tips on getting the message out WORLD-WIDE? My site will offer
a $9.95 a month subsription (similar sites offer pricing ranging from
$19.95 to 29.95 a month). According to various online stats, the
current number of English speaking internet users is 230 million. If
I can obtain 10,000 subscribers, from SOMEWHERE on the planet, that
will produce just under $1.2 million in revenue annually based on my
subscription pricing. Another way to put it, if 99.995% (!!!---->
meaning 10,000 people did subscribe) either dont get my message, get
it but say no, etc, then I can still achieve quite a success rate,
even tho it initially looks like a failure.
if anyone can answer these questions and more, it would be appreciated
thanks
BILL
such as those offered by MSN BCentral, in order to carry out your
marketing. BCentral claims that for $299 annually, they will mail
your e-mail marketing to a targeted list of 10,000 people a month. On
the face, this appears to be a very cost effective method of
advertising.
The website my partners and I are working on is currently under
development and will offer stock market information, with an option to
subscribe for more "advanced" content. This site will likely be
operational in about 6 months. Another website, more "home grown", is
underdevelopment by my wife, which will offer recipes and cooking
ideas.
My QUESTIONS:
1) Is such "targeted" marketing really effective? I am curious what
the real world feels about this, versus MSN advertising department.
2) Are there more attractive packages offered by other people besides
MSN? Who?
3) What other marketing is recommended, besides outright buying
ad-space on Yahoo?
4) Any tips on getting the message out WORLD-WIDE? My site will offer
a $9.95 a month subsription (similar sites offer pricing ranging from
$19.95 to 29.95 a month). According to various online stats, the
current number of English speaking internet users is 230 million. If
I can obtain 10,000 subscribers, from SOMEWHERE on the planet, that
will produce just under $1.2 million in revenue annually based on my
subscription pricing. Another way to put it, if 99.995% (!!!---->
meaning 10,000 people did subscribe) either dont get my message, get
it but say no, etc, then I can still achieve quite a success rate,
even tho it initially looks like a failure.
if anyone can answer these questions and more, it would be appreciated
thanks
BILL