I'm assuming your talking about "meta tags" here. The description should
articulate exactly what the website and/or this page is about. This
description will often show up on the search engine so it needs to be "good"
english. I have regularly seen 2-4 sentences.
For key words, I am not sure. I have regularly used a space after each
comma because that is standard english usage.
To be perfectly honest, "most" search engines, especially the good ones totally ignore
keywords, and simply key off of your page title and the actual readable text that viewers
see in your page.
I don't use keywords any more.
However the recommended number of keywords used to be 25 with commas.
keep in mind that if your keywords don't match the text in the page, it can cause search
engines to ignore the entire page and / or lower its ranking.
It's true that most search engines ignore meta keywords, the only time to
use them is to cater for mis-spellings in Yahoo. For example say I wanted
to target the phrase "frontpage behaviors" obviously I'd include that phrase
in my pages etc but a UK user would spell it as "frontpage behaviours".
Because Yahoo doesn't recognise regional spellings like this I'd want
variations on frontpage behaviours in meta keywords. It would probably also
be worth including Front Page as a keyword if I'd used FrontPage in the text
and vice versa. This would also apply to spellings like color/colour
flavor/flavour etc.
The description tag wants to be about 25 words and include a good reason for
users to click when they see your site in the search results. It's also a
very good idea to include some call to action words like buy, order,
download etc and vary them from page to page
Cheers,
Jon
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