When considering whether or not customization can easily be done with an
Outlook 11 add-in, look no further than an alternative such as the 3rd party
Prophet add-in offered @
www.avidian.com Prophet is built on a .Net MSDE db
very similiar to BCM. Prophet's entire Opportunity Record has field and
layout customization that afford the flexibility to adapt to specific needs.
As evidenced by this specific example, the availability of features such as
customization does not appear to be dependant on making a programming
development design breakthrough rather it appears to be simply based on the
(political?) will to provide this type of feature set in the add-in. The big
question is the following: If Avidian can provide forms customization with
their Outlook 11 db add-in why can't Microsoft do the same with BCM? (Note:
I do not represent or work for Avidian in any way).
You make a good point Luther with the contrast of the small business market
that MSCRM is targeting vs. BCM. I'm still very mystified by what BCM is
trying to accomplish in terms of real world user targets. In my humble
opinion there is a lot more variety of need than what can be credibly boxed
into a clever Marketing campaign and then represented to be "good enough" for
what small entry business only needs for now. Using my previous posting
example above where I am the fantasy leader of an add-in design team, I would
strive far more agressively to create as much flexibility to my app as
possible in order to garner the broadest appeal and potential adoption as
possible. More flexibility of the feature set available in any add-in will
always do well regardless of the the intended specific target of users one is
shooting for. Why limit the app based upon user need perceptions that may
not be entirely accurate?
The success of BCM will be judged by the market because the market is the
ultimate critic. I just wish that MS would see that by more aggresively
enhancing the versatility of BCM they would actually create an even larger
funnel to lure users away from other (non-Office based) entry contact mgt
apps. Microsoft clearly wants to leverage off of the successful dominance of
Office that already exists. BCM could contribute so much more strongly to
that if it were more robust enough for users (of non-Office Contact Mgt apps)
to be able and willing to migrate to BCM in far greater numbers by being able
to comfortably abandon these more robust non-Office based alternatives
eventhough their business may not yet be ready for the full MSCRM yet.
My critique is only that where the quality of BCM is now a decent flow it
could be made a torrent of user adoption with just a few tweaks to make it
far more flexible and adaptable for more entry users. It doesn't matter as
much what anyone perceives a specifically sized business "should" need
according to the designer's subjective judgement. Make the app as robust as
possible and let all of the needs of the market then judge accordingly. The
agressive guiding principle for the design team hopefully is one of expand
and improve flexibility vs. rigidly limit the app and then make excuses later.
Basically, ... shoot for a wider target!
That is what makes sense to me anyway. Great CRM article link BTW!
-THP