No wonder the industry is in trouble. I don't think MHz is a
meaningless number and I don't particularly cotton to the idea of
model numbers. MHz only has meaning only in the context of the
particular processor you are considering, but, in that context, it
conveys more useful meaning than a model number.
The thing I like about model numbers is that everyone knows that they
are meaningless. Nobody would go out to compare an ATI Radeon 9800 to
an nVidia 5900 and think "Obviously the ATI is a better video chip
because it's number is so much bigger!". However this is exactly how
a lot of people think about processors.
Everybody has their own way of interpreting signs and portents. I
take this one as a sign that Intel is losing it. Copying AMD...again?
Losing it or not, I think it's a good move. CPU's being sold
according to MHz is really a bit of an oddity in terms of marketing.
It's extremely rare for a mass-market product to be sold based
entirely on one rather unimportant factor of the products performance.
On the odd occasion you might see it in cars, eg. Lexus' GS300 vs. the
GS430, where the numbers directly relate to the engine displacement,
but even here this is the exception rather than the norm.
Generally speaking, people have grown to expect model numbers that
mean nothing unless the quality/performance of a part can be
accurately shown with a single number/letter/mark/whatever. I might
go out and buy Large eggs as opposed to Small eggs and have a pretty
good idea what I'm getting, but I certainly would expect to buy a
microwave marketed as an "LG 1000W".
The people who buy those chips will never notice. Think of it as a
tax on stupidity. If Intel comes up with a numbering scheme that in
any way reveals what a scam the P4 Celeron's are, I'll _know_ they're
losing it.
They definitely have a tricky proposition here. They do want to
market their P4 chips well and especially their Pentium-M chips
better, but they can't go entirely based on performance or it will
become painfully obvious that the Celerons are trash.
On the other hand, maybe they're getting ready to dump NetBurst, and
they're afraid people will remember what a sweet deal Tualatin
Celeron's were. Is there a "value" Pentium-M out there yet?
Celeron-M, released a few months ago. Nice little chip, though Intel
disabled most/all of the dynamic power saving features found on the
Pentium-M.
I dropped comp.arch from the cross-post. These marketing issues are
not insignificant, and I don't mind reading and yammering about them,
but I don't think they belong on comp.arch.
Come now, this is Usenet, the home of off-topic discussions! :>