AMD and Via both are leading competitors of Intel and AMD is not
enchroaching the intel's market.
How intel sells its technology to its leading competitors?
what is the business motivation behind this?
As mentioned in the previous message, I don't think that Intel is too
happy about the arrangement, but they don't have much choice. See, we
have these pesky things called laws that prevent anti-competitive
behavior among companies. If Intel were to cut off all licensing to
other companies the FTC and various other 3-letter organizations
around the world would come down on them like a ton of bricks (much
like what should happen with Microsoft if these organizations had the
balls to do so).
Note that the flow of intellectual property is definitely not a
one-way street between Intel and AMD. There are a number of
innovations that AMD has made over the years that Intel licenses from
them. Of recent interest is their AMD64 extension to the old IA-32
instruction set. However even before this there have been various
technologies (big or small) that Intel has licensed from AMD. It may
surprise you to know that AMD has actually been granted more patent
each year for the past 3 or 4 years than Intel has, and those patents
give them a bit of leverage.
VIA is a slightly more complicated issue, and some of it ties in to
agreements that Intel has previously with IDC and Cyrix (both of whom
were bought out by VIA), as well as S3 (who kind of merged with VIA).
For the most part though I think Intel is happy enough to not get too
involved in legal battles on this one though since VIA is such a small
player (less than 1% of the market). Same goes for Transmeta, who
will almost certainly soon go under/be bought out by someone anyway.