B
barrel
The Edsel and Vista, and the Edsel wasn't so bad!
http://en.wikipedia.org/wiki/Edsel
There is no single reason why the Edsel failed, and failed so spectacularly.
Popular culture often faults the car's styling. Consumer Reports cited poor
workmanship. Marketing experts hold the Edsel up as a supreme example of
corporate America's failure to understand the nature of the American
consumer. Business analysts cite the weak internal support for the product
inside Ford's executive offices. According to author and Edsel scholar Jan
Deutsch, the Edsel was "the wrong car at the wrong time."
http://en.wikipedia.org/wiki/Edsel
There is no single reason why the Edsel failed, and failed so spectacularly.
Popular culture often faults the car's styling. Consumer Reports cited poor
workmanship. Marketing experts hold the Edsel up as a supreme example of
corporate America's failure to understand the nature of the American
consumer. Business analysts cite the weak internal support for the product
inside Ford's executive offices. According to author and Edsel scholar Jan
Deutsch, the Edsel was "the wrong car at the wrong time."