Apple is the most closed, secretive company in the world and it runs "Big Brother" adverts about PCs! Hilarious.
If Apple has focused on provided excellent computers for the business world and embraced and open hardware platform, we may have today a complete reversal of market share with Apple the king of the hill. Maybe Steve Jobs will be forced out of Apple over the financial scandal and people with more of an open approach will come in and give Microsoft a run for it's money and market share.
I tend to believe, everywhere, that Apple lost the race because Steve Jobs
insisted that everything was to be done his way or not at all.
IBM clones with faster processor speeds were available just behind the IBM
models that inspired them. Since the PC market had an open hardware
platform and allowed both hardware and software manufacturers free rein, it
became a highly popular platform for businesses, developers, home users and
hobbyists.
Apple tried to corner the market by all but giving their computers to
schools so that kids who had learned on Apples at school would make their
parents buy Apples at home. Their parents took one look at Apples, compared
them to PCs (in terms of price, software availability, etc) and the decision
was made by millions of consumers one PC at a time. ;-)
--
Richard G. Harper [MVP Shell/User] (e-mail address removed)
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I tend to believe, at least here in the US, that since Microsoft dominates
the desktop computers of the corporate world, it is quite natural that the
consumer desktop world would follow that lead. In the 80's and early 90's,
people wanted to be able to use the same applications and have the same
desktop environment that they have on the job. Apple never took the
corporate desktop seriously during this time and because of this, and a host
of other mistakes, lost the consumer desktop market to Microsoft.