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Always read the T&C's...
http://www.edge-online.com/news/gamestation-owns-7500-customers’-souls7,500 online shoppers signed over more than they bargained for when they failed to opt out of an "immortal soul clause" added to the terms and conditions of retailer Gamestation’s website.
The company updated the terms of service on April Fool's Day as a joke, but did so to prove an important point, reports news:lite.
"By placing an order via this Web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul,” said the updated T&Cs.
“If you a) do not believe you have an immortal soul, b) have already given it to another party, or c) do not wish to grant Us such a license, please click the link below to nullify this sub-clause and proceed with your transaction."
By failing to tick a simple check box consumers failed to opt out of the agreement, thereby granting the retailer the right to claim their souls. Gamestation said this proves that 88 per cent of consumers don’t read the terms and conditions of a website before making a purchase. Those who spotted the clause and opted out were also rewarded with a £5 voucher.
Gamestation said that it won’t be enforcing its ownership rights.