Urmas
Subarctic Penguin
- Joined
- Mar 11, 2008
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http://forums.creative.com/creative...hread.id=116332&view=by_date_ascending&page=1
feedback... "Uh, that didn't come out right" in action?
Pages and pages of... CreativeDaniel_K:
We are aware that you have been assisting owners of our Creative sound cards for some time now, by providing unofficial driver packages for Vista that deliver more of the original functionality that was found in the equivalent XP packages for those sound cards. In principle we don't have a problem with you helping users in this way, so long as they understand that any driver packages you supply are not supported by Creative. Where we do have a problem is when technology and IP owned by Creative or other companies that Creative has licensed from, are made to run on other products for which they are not intended. We took action to remove your thread because, like you, Creative and its technology partners think it is only fair to be compensated for goods and services. The difference in this case is that we own the rights to the materials that you are distributing. By enabling our technology and IP to run on sound cards for which it was not originally offered or intended, you are in effect, stealing our goods. When you solicit donations for providing packages like this, you are profiting from something that you do not own. If we choose to develop and provide host-based processing features with certain sound cards and not others, that is a business decision that only we have the right to make.
Although you say you have discontinued your practice of distributing unauthorized software packages for Creative sound cards we have seen evidence of them elsewhere along with donation requests from you. We also note in a recent post of yours on these forums, that you appear to be contemplating the release of further packages. To be clear, we are asking you to respect our legal rights in this matter and cease all further unauthorized distribution of our technology and IP. In addition we request that you observe our forum rules and respect our right to enforce those rules. If you are in any doubt as to what we would consider unacceptable then please request clarification through one of our forum moderators before posting.
Phil O'Shaughnessy
VP Corporate Communications
Creative Labs Inc.
You made this mess, Creative. If you think we're going to sit by and do nothing while you ramble on about IP and business decisions, you're out of touch with the internet. Feel free to make your business decisions, right up until you pay the last janitor to clean the building out. If you want to sell a product in a world where you control what you sell, you've been born into the wrong era. Take your hands away from your eyes, and face the truth that hobbyists are doing better things with your hardware than you are willing to. Isn't that shameful?
Smart consumers--the kind that do research, the only kind likely to purchase aftermarket soundcards--are catching wind of this. I guess that's why you're selling assets to make a profit, and focusing on licensing versus actual product. We don't want crippleware. If modifying your software is "wrong", why is making poor software right in the first place? You thought we would just allow it to happen? That some EULA would magically bar the doors and keep people from making your hardware actually useful? Fortunately, the purchasing power and the initiative both belong to the consumer, not the producer. Quit trying to be in control in the marketplace, it doesn't pan out when you don't even invest in R&D.
All I can say is, welcome to the finally-emerging real free market. Where competition (with people who do it because they love it) will either keep you sharp or sink you. Looks like you've made your choice.