R
Rich
(AP) -- Advanced Micro Devices Inc., Intel Corp.'s biggest rival in
the market for microprocessors that act as the brains of personal
computers, unveiled plans for new products it said would deliver
improved performance and efficiency.
Executives disclosed details of a mobile-PC chip design that boosts
power efficiency by allowing parts of the processor to turn on and off
as needed.
The resulting product, part of AMD's Turion family, will offer two
processors on a single chip and a new mechanism for making both of
them work in concert for big jobs or shutting one down when a PC is
carrying out less demanding chores, Phil Hester, AMD's chief
technology officer, told reporters and analysts gathered Thursday at
the company's headquarters.
The company also revealed a design aimed at computer gamers that will
allow two multi-core chips to run in a single PC. With each core in
essence acting as its own processor, the product, code-named 4X4, will
have the capability to deliver a total of four computing engines.
That will make machines based on the 4X4 design better at tackling
demanding tasks often needed by PCs running certain types of programs,
such as games and video editing applications, Hester said.
AMD, once little more than an imitator of the designs of Intel, has
over the past three years emerged with new products that have helped
it steal market share from its larger rival. Intel has vowed to close
the performance gap and retake lost share with three new chips that
will become available in the second half of the year.
Analysts said the products discussed Thursday show that AMD continues
to mount a challenge to Intel, the world's biggest chip maker.
''They're not presenting Intel with a stationary target,'' said Roger
Kay, an analyst with Endpoint Technologies Associates. ''It continues
to be a horse race.''
AMD also said it planned to deliver processors with four computing
engines on a single chip in mid-2007 for servers and desktop
computers, along with technical underpinnings that will allow them to
work together more efficiently.
Shares of AMD closed at $31.39, up 50 cents, in Thursday trading on
the New York Stock Exchange.
By DAN GOODIN AP Technology Writer
the market for microprocessors that act as the brains of personal
computers, unveiled plans for new products it said would deliver
improved performance and efficiency.
Executives disclosed details of a mobile-PC chip design that boosts
power efficiency by allowing parts of the processor to turn on and off
as needed.
The resulting product, part of AMD's Turion family, will offer two
processors on a single chip and a new mechanism for making both of
them work in concert for big jobs or shutting one down when a PC is
carrying out less demanding chores, Phil Hester, AMD's chief
technology officer, told reporters and analysts gathered Thursday at
the company's headquarters.
The company also revealed a design aimed at computer gamers that will
allow two multi-core chips to run in a single PC. With each core in
essence acting as its own processor, the product, code-named 4X4, will
have the capability to deliver a total of four computing engines.
That will make machines based on the 4X4 design better at tackling
demanding tasks often needed by PCs running certain types of programs,
such as games and video editing applications, Hester said.
AMD, once little more than an imitator of the designs of Intel, has
over the past three years emerged with new products that have helped
it steal market share from its larger rival. Intel has vowed to close
the performance gap and retake lost share with three new chips that
will become available in the second half of the year.
Analysts said the products discussed Thursday show that AMD continues
to mount a challenge to Intel, the world's biggest chip maker.
''They're not presenting Intel with a stationary target,'' said Roger
Kay, an analyst with Endpoint Technologies Associates. ''It continues
to be a horse race.''
AMD also said it planned to deliver processors with four computing
engines on a single chip in mid-2007 for servers and desktop
computers, along with technical underpinnings that will allow them to
work together more efficiently.
Shares of AMD closed at $31.39, up 50 cents, in Thursday trading on
the New York Stock Exchange.
By DAN GOODIN AP Technology Writer