Well, I've had to change the fore color of an item in a data grid before, so I think the following bit of sample code with a little bit of tweaking should help you out
Private Sub dgResults_ItemDataBound (ByVal sender As Object, ByVal e As System.Web.UI.WebControls.DataGridItemEventArgs)...
Dim dgiCurrent As DataGridIte
dgiCurrent = e.Ite
If dgiCurrent.Cells(2).TextStartsWith("(800)") The
dgiCurrent.Cells(2).ForeColor = Color.Re
End I
If dgiCurrent.Cells(1).Text.StartsWith("Federal") The
dgiCurrent.Cells.Font.Bold = tru
End I
End Su
Good Luck