Business logo pointers

  • Thread starter Thread starter KiwiBrian
  • Start date Start date
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KiwiBrian

I have Word 2003 and wish to set up a couple of Word page templates with
business logos at the top.
Each the same but different sizes of logos..
What considerations apply in my creating of the logos in a dedicated logo
creater program, or a general purpose graphics program, regarding, raster or
vector, dimension in pixels, and anything else?
Assume that 1 is to print 700mm width and the other is to print 250mm width.
My graphics program is Paint Shop Pro v8.
Any help or pointers to online help would be appreciated.
 
Hi KiwiBrian

Here are some idle comments on matters related to the issue, which may or
may not answer your specific questions:

1. Set up PSP to use RGB colours, not CMYK. Word doesn't "do" CMYK.

2. If you have to replicate a colour from a logo elsewhere in the document
(eg in a block of colour, border, text, whatever), then check early that you
can replicate that colour in Word.

3. Commercial printers often use 300dpi, so that's a reasonable upper limit
to aim for. So for 700mm wide you need 300 * 700 / 10 / 2.54 pixels wide.

4. Save out the image as a jpg, gif and png. Try out all the options that
Paint Shop Pro gives you in terms of picture quality of JPGs, dithering of
GIFs etc. Then choose the best one based on size and looks. When you finally
choose the right combination, write them down somewhere so you can replicate
them later!

5. Accept that the colour on your screen does not equal the colour that will
come out of any printer. And, you have no idea what printer your recipient
will have, or what state it will be in.

6. See the following for how to set up the template:
How to set up a letter template
http://sbarnhill.mvps.org/WordFAQs/Letterhead.htm

Hope this helps.

Shauna Kelly. Microsoft MVP.
http://www.shaunakelly.com/word
 
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