AMD announces its answer to Intel ViiV

  • Thread starter Thread starter Kimmy
  • Start date Start date
AMD said that it will extend the AMD Live! Brand to consumer multimedia
desktop and notebook PCs which are likely to tip up in the middle of
this year.

http://www.theinquirer.net/?article=28705
Click to expand...

I thought Live! brand was already used (and most likely trademarked)
by Creative in their not-so-obsolete line of soundblaster cards. Was
there any agreement about trademarks and things like that? If not,
this may open a whole can of worms of litigation.

NNN
 
I thought Live! brand was already used (and most likely trademarked)
by Creative in their not-so-obsolete line of soundblaster cards. Was
there any agreement about trademarks and things like that? If not,
this may open a whole can of worms of litigation.
Click to expand...

I really don't think either company, i.e. Intel and AMD, has really
thought their technology through. I think it's just a battle of the
marketing departments. I mean who's supposed to get excited by Viiv?
System manufacturers or end-users? If it's supposed to be system makers
getting excited by this, then why does it still look like a PC, complete
with Microsoft Windows? Intel should be creating standalone chips that
can fulfill the role of a Media Centre PC without requiring the
Microsoft tax. Is Intel going to become a system manufacturer here?

As for AMD, who's going to get excited by such an obviously copy-cat
name as Live? AMD could claim all it wants that it's been using the Live
brand for two years now, but it was using it in a different context. It
only decided to extend the Live brand concept to this context because it
sounded so much alike.

Yousuf Khan
 
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