Ian
Administrator
- Joined
- Feb 23, 2002
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I use Amazon a lot (too much!) and I've always found them to be excellent, both in terms of pricing and customer service. However, I've noticed a really frustrating trend recently that has put me off buying quite a few items - particularly low value electronics and gadgets.
I bought a solar battery pack a while back to trickle charge things (and it had hundreds of glowing reviews), but when it arrived it was terrible - so bad that I can't understand why it could possibly rate so well. It didn't even charge most modern phones, which would surely be a deal breaker for most people. After sending it back and taking a closer look at the reviews I found out why!
It appears that lots of companies are offering free or discounted products (outside of Amazon) in exchange for an "honest" review - which appears to mean a 5 star in almost all cases, except for some horrendous products. Amazon have their own "Vine" program which does supply a handful of products to reviewers, which I can see problems with, but the influx of externally supplied free/discounted review products has shot up. It appears that there are sites that people apply to simply to get free gadgets (cheap things like solar chargers, LED strips, etc... almost all of them Chinese produced gadgets costing less than £20).
So when someone searches for something like "solar battery pack", they'll see a product with 100+ good reviews - but if you look in detail at the last line of many of the comments, they say something to the effect of "I received this item for free or at a discount in return for an unbiased review". Often the comments seem to demonstrate that they've not used the product properly, commenting more on the packaging or pointless features - perhaps just taking it to review as it's free, rather than something they would use.
Does this put other people off too?
I bought a solar battery pack a while back to trickle charge things (and it had hundreds of glowing reviews), but when it arrived it was terrible - so bad that I can't understand why it could possibly rate so well. It didn't even charge most modern phones, which would surely be a deal breaker for most people. After sending it back and taking a closer look at the reviews I found out why!
It appears that lots of companies are offering free or discounted products (outside of Amazon) in exchange for an "honest" review - which appears to mean a 5 star in almost all cases, except for some horrendous products. Amazon have their own "Vine" program which does supply a handful of products to reviewers, which I can see problems with, but the influx of externally supplied free/discounted review products has shot up. It appears that there are sites that people apply to simply to get free gadgets (cheap things like solar chargers, LED strips, etc... almost all of them Chinese produced gadgets costing less than £20).
So when someone searches for something like "solar battery pack", they'll see a product with 100+ good reviews - but if you look in detail at the last line of many of the comments, they say something to the effect of "I received this item for free or at a discount in return for an unbiased review". Often the comments seem to demonstrate that they've not used the product properly, commenting more on the packaging or pointless features - perhaps just taking it to review as it's free, rather than something they would use.
Does this put other people off too?