Look on the Epson web site for the Picture Mate.
PICTUREMATET BY EPSON ELIMINATES
THE BARRIERS TO DIGITAL PHOTO PRINTING
First and Only Personal Photo Lab Enables Consumers to Produce Photos with
Quality, Durability and Cost Benefits of Traditional Photo Lab Prints in the
Convenience of Home
LONG BEACH, Calif., February 9, 2004 ? Addressing all of the barriers that
digital camera owners have had with printing their photos, Epson today
introduces PictureMateT, the first and only personal photo lab that allows
digital camera owners to easily print brilliant, long-lasting lab-quality 4"
x 6" photos at home at a cost that is comparable to some of the most
affordable lab print prices. This breakthrough is made possible by Epson's
exclusive archival print technology for photos that are indistinguishable
from traditional lab prints and last even longer.
With an estimated 33 million households owning digital cameras at the close
of 2003, more people are taking digital photos to preserve their memories.1
According to the Photo Marketing Association International (PMA) Digital
Imaging Survey, the majority of these owners would like to print more photos
at home but feel the prints they are making don't look as good as lab
prints. The survey also indicates that owners believe 4" x 6" printing at
home is difficult, too time-consuming, and cost-prohibitive.
Epson, the brand that professional photographers prefer 4-to-1 over any
other printer brand, specifically designed PictureMate to break down the
photo printing barriers for the amateur digital camera consumer. Now even
non-technical consumers can very easily print beautiful borderless,
lab-quality 4" x 6" photos for only 29 cents per print on average ?
comparable to the most affordable photo labs and about half the cost of
prints from other 4" x 6" dedicated photo printers.2 Epson's innovative
archival 6-color pigment printing technology ensures photos are as stunning
and durable as professional prints so memories will last for generations.
As a result, all digital camera owners will soon have the ideal printing
solution for sharing their memories of everything from holidays and
vacations to a baby's first birthday party, without any compromises and in
the convenience of their own homes.
"As with film cameras and now with digital cameras, men and women evenly
share the picture taking responsibility, but studies indicate women
generally are more interested in sharing and preserving those memories in
print," said Fabia Ochoa, group product manager, Photo Imaging, Epson.
"Women, therefore, are typically the Chief Memory OfficerT of the home. I
happen to be one of them. However, digital camera owners told us they feel
their home printers aren't meeting their basic photo printing needs. Yet
they also feel that alternative solutions - such as the photo lab, photo
kiosks or online photo services - are not as appealing as printing at home.
Addressing the needs of ease, quality, durability and affordability,
PictureMate becomes the Chief Memory Officer's ideal photo printing
appliance for preserving and sharing memories." Convenient Print Pack
Because saving time is a priority for the primary PictureMate customer,
Epson is also introducing the PictureMate Print Pack. This economical and
convenient combo-pack contains a PictureMate Photo Cartridge and PictureMate
Photo Paper to print about 100 glossy 4" x 6" photos. "The PictureMate Print
Pack eliminates the guesswork of trying to predict when to stock up on more
paper or ink," Ochoa said. PictureMate Product Overview PictureMate was
optimally designed as a printing accessory for any digital camera. No
computer is required since it supports all popular memory cards, including
SDT memory card/MultiMediaCardT, Memory Stick®, Compact FlashT type I and
II, SmartMediaT, Secure Digital, MMC, xD and Microdrive. It also supports
direct printing from PictBridge cameras. In addition, popular digital camera
technologies, such as PRINT Image Matching (P.I.M.), Exif Print and DPOF,
are automatically supported. Additional features include: . Brilliant,
Lab-Quality Photos ? PictureMate uses Epson's exclusive, archival 6-color
pigment printing for rich colors, perfect skin tones and smoothest images
that match the look and feel of traditional photo lab prints ? a first of
any 4" x 6" photo printer. It also features up to 5760 x 1440 optimized dpi,
for the sharpest details. . Print Options ? The intuitive PictureMate "Print
Wizard" interface guides consumers through a simple one-touch printing
process. A printed proof sheet lets the consumer preview pictures to print
beautiful glossy borderless 4"x 6" photos. Print selection options allow for
printing all photos, just one photo, a range of photos, or several
non-sequential photos from the camera memory card. PictureMate automatically
optimizes each photo for color and quality and allows users to print their
color photos in black and white or sepia tones. Cropping photos, adding
classic borders and making wallet-sized photos are also a snap, even without
a computer. . Long-Lasting ? PictureMate prints are truly superior to photo
lab prints and those from other 4" x 6" home photo printers. They resist
fading about two to four times longer than the leading brands of photo lab
prints and about four to 20 times longer than prints from other dedicated 4"
x 6" photo printers. PictureMate photos resist fading or yellowing for
approximately 200 years in a photo album and up to 100 years displayed in a
frame. 3 PictureMate prints are also water-, smudge- and
fingerprint-resistant for worry-free handling. . Saving Images ? Not only is
printing easy with PictureMate, but archiving photo collections is, too.
Without a PC, and with just one button, PictureMate enables users to
automatically back up digital images from the camera memory card directly to
externally-connected devices, including CD-R, Zip or thumb drives. .
Wireless Direct Printing ? With the optional Epson Bluetooth Photo Print
Adapter, PictureMate features wireless photo-printing capabilities from PDAs
and digital camera cell phones. . Portability ? PictureMate's compact size
and handle are designed to fit the lifestyle of today's Chief Memory
Officer. It can easily be used on the kitchen counter, on the dining room
table with family, or even taken along to a scrapbooking party with friends.
Pricing and Availability The PictureMate personal photo lab and PictureMate
Print Packs will be available in summer 2004 for an estimated retail price
of $199 and $29, respectively. PictureMate comes with a one-year limited
warranty in the United States and Canada with Epson Exchange Warranty. More
information is available at
www.MyPictureMate.com. About Epson Epson offers
an extensive array of award-winning image capture and image output products
for the consumer, business, photography and graphic arts markets. The
company is also a leading supplier of value-added point-of-sale (POS)
printers and transaction terminals for the retail market. Founded in 1975,
Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson
Corporation, a global manufacturer and supplier of high-quality technology
products that meet customer demands for increased functionality,
compactness, systems integration and energy efficiency. Epson America Inc.
is headquartered in Long Beach, Calif. ### Note: PictureMate is a trademark
of Seiko Epson Corporation and Chief Memory Officer is a trademark of Epson
America Inc. All other trademarks are the property of their respective
companies. Epson disclaims any rights in those marks. 1 PMA Camera/Camcorder
and Digital Imaging Survey, June 2003 2 Based on estimated average use
conditions. Actual yields will vary based on images, color balance,
environmental conditions, and frequency of use. 3 Using the PictureMate
cartridge and PictureMate paper, prints are predicted to last up to 200
years in archival sleeves in album storage and up to 100 years in a glass
frame in indoor display conditions. See Wilhelm-research.com for test
conditions. Actual print stability will vary according to image and storage
or display conditions. Epson does not guarantee the longevity of prints.